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GUNNAR Optiks and LG Promote 3D Eyewear

GUNNAR Optiks announced that it has entered into an agreement with LG Electronics to co-promote GUNNAR’s 3D eyewear to consumers who have purchased LG CINEMA 3D HDTVs.

For more information visit: www.gunnars.com ; www.lg.com


Unedited press release follows:

GUNNAR Optiks Teams Up with LG Electronics to Enhance Cinema 3D Experience in the Home

Leading 3D Eyewear Maker and 3D TV Manufacturer Bridge Consumer Electronics and Optical Industries

SAN DIEGO — GUNNAR Optiks today announced an alliance with LG Electronics to co-promote GUNNAR’s premium 3D eyewear to consumers who have purchased LG CINEMA 3D HDTVs. The cooperation represents the first time that optical equipment used by professionals in the entertainment industry will be available to consumers for use with 3D TVs. Joint promotional initiatives, primarily encompassing digital marketing elements, will be executed in the United States to position GUNNAR’s Premium 3D eyewear as a premium accessory for LG CINEMA 3D customers.

Originally introduced in January 2010, GUNNAR’s premium 3D lens is RealD-certified and was the first optically correct eyewear available to consumers, setting an industry standard for quality. “Achieving the highest laboratory-tested light transmission and highest measured optical resolution, our 3D eyewear has provided both professionals and consumers an optimal visual experience in theaters,” said Rob Aarnes, president at GUNNAR Optiks. “Together with LG’s experience in 3D TV technology, this unique combination of innovation is now available in the home for consumers around the globe. We’re pleased to align our efforts to reinforce our belief that the future of 3D lies with LG’s passive CINEMA 3D technology.”

GUNNAR Optiks’ Premium 3D eyewear reaches a global distribution network within both the consumer electronics and optical retail environments, including Best Buy stores and online at BestBuy.com, as well as domestic and international eyewear chains and independent eye care providers. Various frames are available for an MSRP of US$49 to $149.

To learn more about GUNNAR Optiks’ premium 3D line, please visit: www.gunnars.com/premium3d

LG CINEMA 3D HDTVs and Monitors
LG CINEMA 3D TVs use a similar 3D technology employed in movie theaters. LG’s Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the polarized glasses. Individual left and right eye images are then combined for a 3D picture in Full HD1080p. This gives viewers a great 3D effect and also virtually eliminates cross-talk, providing an outstanding overall 3D viewing experience. In fact, third-party consumer research commissioned by LG shows that four out of five consumers prefer the overall 3D experience of LG CINEMA 3D TV technology from LG Electronics over active 3D TVs from Sony and Samsung.*

LG has expanded the LG CINEMA 3D series to include nine models available now: the LW6500 series in 47-, 55- and 65-inch class screen sizes (47.0-, 54.6- and 64.7-inch diagonals, respectively), the LW5600 and the LW5700 series in 47- and 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively), and the all-new LW5300 entertainment packages bundled with a 3D Blu-ray player in 47- or 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively).

LG CINEMA 3D computer monitors also employ FPR technology to provide clear, bright 3D images and less crosstalk. The 23-inch class model LG D23242P-PN is ideal for gaming, complemented by GUNNAR’s Premium 3D eyewear. In contrast with conventional battery-powered active shutter 3D glasses, the GUNNAR eyewear is lightweight, entirely free of electrical parts and manufactured with optically-correct lenses for consistent geometry and optimized light transmission.

For more information on LG CINEMA 3D, please visit http://www.lg.com/us/tv-audio-video/discoverlgtvs/cinema3d/index.jsp.

About GUNNAR Optiks Premium 3D Eyewear
Using the same i-AMP® lens technology that made it the leading brand of digital performance eyewear, GUNNAR’s 3D lenses feature optimized light transmission, enhanced true color vision, maximized contrast ratio, and near perfect polarization efficiency of 40 lines of resolution per square inch to minimize crosstalk, “ghosting” and degradation of 3D effects which causes discomfort and headaches. The RealD-certified eyewear combines form and function, allowing owners to experience 3D movies and games with improved clarity and comfort while minimizing eyestrain.

Unlike molded plastic frames that distort optics when flexed and provide no chance for a customized fit, GUNNAR’s US-made passive circular polarized lenses are supported in optical quality frames. A personal fit is guaranteed through spring hinges and ultra-comfortable, adjustable nose pads and custom prescription for people that require corrective lenses. Additionally, 3D professionals can work with ergonomically correct eyewear that improves detail and optical resolution while reducing visual and physical discomfort. Whether the application requires running a military flight planning simulation, creating/viewing virtual 3D home and commercial architecture environments, or mapping the human genome through molecular modeling – GUNNAR’s professional line of 3D eyewear sets a new standard for visual performance.

To learn more about GUNNAR Optiks and to find a Best Buy location that carries GUNNAR Optiks eyewear, please visit: www.gunnars.com.

*BASED ON LG CONSUMER PERCEPTION STUDY OF LG CINEMA 3D TV VS. SAMSUNG AND SONY ACTIVE 3D TVS IN FACTORY DEFAULT SETTINGS, MAY 2011. LG TV MODEL 47LW5600 WITH MODEL AG-F200 GLASSES; SAMSUNG TV MODEL UN46D6420 WITH MODEL SSG-3100GB GLASSES; SONY TV MODEL KDL-46EX723 WITH MODEL TDGBR100/B GLASSES.

About GUNNAR Optiks
GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched Digital Performance Eyewear in the United States in October 2008. For more information, please visit www.gunnars.com.

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