Unedited press release follows:
Canadians Can Register at DEWXPCANADA.ca or DORITOSXPCANADA.ca to Unlock and Load Double XP to Experience the Year’s Most-anticipated Blockbuster Game Like Never Before
TORONTO, Oct. 12, 2012 – PepsiCo Canada’s MOUNTAIN DEW® and DORITOS® brands know that Canadian gamers have been waiting for one thing this fall: the long-anticipated launch of Halo 4. Today, ending weeks of speculation, the MOUNTAIN DEW® and DORITOS® brands have confirmed that Double XP is coming to Canada to give fans the opportunity to experience the next installment of the epic gaming saga like never before when it hits shelves on November 6.
Starting on October 22, hardcore players looking to show off their skills next month can get a head start by opening an account at DEWXPCANADA.ca or DORITOSXPCANADA.ca where they’ll be able to unlock and load future XP matches that can be redeemed to amplify the multi-player experience, accelerate Halo 4 specializations, and reveal ultra-new gear and weapons. In addition to being able to customize armor permutations, for the first time in Halo history, players will be able to pre-select their arsenal before entering the gaming landscape and customize their armour. For Halo fans, it’s not just about scoring the gear in the game, but creating the gear you want.
“Halo fans have an unrivaled passion, especially when it comes to multiplayer competition,” said Bonnie Ross, General Manager, 343 Industries. “We’re excited to work with the Mountain Dew and Doritos brands to reward that enthusiasm with the biggest Double XP program ever.”
“The gaming community is expecting a lot from Halo 4, and the involvement of the Mountain Dew and Doritos brands adds another layer of excitement,” said video game expert, Geoff Keighley. “Double XP will amplify the multi-player experience and prepare fans for their Spartan-IV career online.”
For gaming gurus looking to reap the benefits of Double XP, all it takes is four easy steps:
• Register at DEWXPCANADA.ca or DORITOSXPCANADA.ca.
• Pick up specially-marked bottles or can packs of MOUNTAIN DEW® and bags of DORITOS® tortilla chips.
• Enter the on-pack codes to your account, as of October 22, 2012, at DEWXPCANADA.ca or DORITOSXPCANADA.ca to load up on matches of Double XP.
• Pick up a copy of Halo 4 on November 6 and begin applying Double XP matches to your Xbox LIVE Gamer ID/tag via DEWXPCANADA.ca or DORITOSXPCANADA.ca.
Additionally, Double XP value is unlocked when MOUNTAIN DEW® soft drinks and DORITOS® tortilla chips are purchased together.
“Gaming is in the DNA of the Mountain Dew brand,” said Ronit Soroksky, Marketing Manager for Mountain Dew Canada. “We know Canadian gamers bring an awesome amount of passion to Mountain Dew, and we’re excited to help them level-up their Halo experience like never before thanks to Double XP.”
“The Doritos brand is all about fueling bold experiences,” said Haneen Khalil, Marketing Manager for Doritos Canada. “Partnering with Halo 4, the biggest game of the year, and offering Double XP to give Canadians a unique gaming experience proves that, Doritos knows its consumers live for the game and we’re all about taking it to the next level.”
Complete details about the promotion can be found in the Terms & Conditions located at the DEWXPCANADA.ca and DORITOSXPCANADA.ca websites.
About Mountain Dew Canada
With its one-of-a-kind citrus taste, Mountain Dew and Diet Mountain Dew exhilarates and quenches with every sip. For more information, check out the brand on Facebook at www.facebook.com/MountainDewCanada or on Twitter @DewCanada.
About Doritos Canada
Doritos is Canada’s favourite brand of flavoured tortilla chip, leading the market in all regions. For more information, check out the brand on Facebook at www.facebook.com/doritoscanada or on Twitter @doritoscanada.
About PepsiCo Canada
PepsiCo’s businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi, Gatorade and Tropicana business. For more information, please visit www.pepsico.ca.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.