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HDMI Authorized Testing Center Coming to Beijing

Silicon Image announced that it has entered into a long-term agreement with China Electronics Standardization Institute Technology Company, Ltd. (CESI Tech) to collaborate on technology standardization requirements for the Chinese consumer electronics market.

According to the statement, as part of the agreement, Silicon Image is working with CESI Tech to establish an HDMI Authorized Testing Center (ATC) located in Beijing, China during the first half of 2011.

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Unedited press release follows:

Silicon Image and CESI Tech Enter Long-Term Partnership to Advance Technology Standardization in China

Establishment of an HDMI® Authorized Testing Center in Beijing Scheduled for First Half 2011

SUNNYVALE, Calif.–Silicon Image (NASDAQ:SIMG), a leader in advanced, interoperable HD connectivity solutions for consumer electronics, today announced it entered into a long-term partnership with CESI (China Electronics Standardization Institute) Technology Company, Ltd. (CESI Tech) to collaborate on technology standardization requirements for the Chinese consumer electronics (CE) market. As part of the agreement, Silicon Image is engaging with CESI Tech to establish an HDMI® Authorized Testing Center (ATC) located in Beijing, China during the first half of 2011.

CESI Tech is a wholly-owned subsidiary of the Chinese Electronics Standardization Institute, whose main responsibilities are consumer electronics product testing and the development of industry standards. CESI was founded in 1963 as a professional institute for standardization work in the field of electronics and information technology under the Ministry of Industry and Information Technology (MIIT) in China. CESI Tech plays a significant role in the promotion of innovative industry standards through its accredited laboratories and test centers.

“We are excited to see Silicon Image partner with CESI Tech to promote innovation and the acceleration of standards development in China,” said Zhang Subing, vice president of CESI Tech. “CESI Tech is well positioned to conduct HDMI ATC testing, and its workshops, training classes, and standards forums will be of great benefit to the HDMI Adopter base in China.”

Silicon Image, as well as other HDMI consortium founders, has established Authorized Testing Centers (ATCs) so that licensed manufacturers can submit their products for HDMI compliance testing. Silicon Image has appointed CESI Tech to operate a new HDMI ATC in Beijing, China, complementing the other HDMI ATCs already in operation by Simplay Labs, a wholly-owned subsidiary of Silicon Image responsible for Silicon Image’s HDMI ATC activities. Simplay Labs will support CESI Tech with ATC test methodologies, test tools, customer service and training.

“The Silicon Image-CESI Tech partnership is an important advancement toward technology standardization in China that will benefit consumers and consumer electronics manufacturers alike,” said John Lin, general manager, China Operations at Silicon Image, Inc. “We are looking forward to working with CESI Tech to support global standards that simplify CE product development and enhance product quality for consumers.”

CESI Tech services include product certification, quality system certification, experiments and tests, measurement and calibration as well as training for the public.

Simplay Labs is the leading solutions provider for interoperability and performance design standards testing for high-definition consumer electronics.

About Silicon Image, Inc.
Silicon Image is a leading provider of advanced, interoperable connectivity solutions that enable the reliable distribution and presentation of high-definition (HD) content for consumer electronics, mobile, and PC markets. The company delivers its technology via semiconductor and intellectual property (IP) products that are compliant with global industry standards and also feature industry leading Silicon Image innovations such as InstaPort™. Silicon Image’s products are deployed by the world’s leading electronics manufacturers in devices such as desktop and notebook PCs, DTVs, Blu-Ray Disc™ players, audio-video receivers, as well as mobile phones, tablets and digital cameras. Silicon Image has driven the creation of the highly successful HDMI® and DVI™ industry standards, as well as the latest standards for mobile devices – SPMT™ (Serial Port Memory Technology) and MHL™ (Mobile High-Definition Link). Via its wholly-owned subsidiary, Simplay Labs, Silicon Image offers manufacturers comprehensive standards interoperability and compliance testing services.