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HDMI Consortium Rolls Out Associate Program

HDMI Licensing announced it has launched a new marketing program that officially recognizes and supports companies that sell HDMI-compliant products obtained from certified HDMI Adopters.

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Unedited press release follows:

HDMI® Consortium Launches Associate Program

New Program Provides Marketing Support for Consumer-Branded HDMI Products

SUNNYVALE, Calif.–HDMI Licensing, LLC, the agent responsible for licensing the High-Definition Multimedia Interface® (HDMI®) Specification, today announced the launch of the HDMI Associate Program, a marketing program that officially recognizes and supports companies who are selling compliant HDMI products obtained from certified HDMI Adopters. Eligible products will bear an HDMI Associate emblem so that consumers can easily identify licensed products that are fully compliant with the HDMI specification and are sourced from a licensed HDMI Adopter.

“As more and more HDMI-enabled products make their way to the market, there are more choices available to the consumer,” said Charlene Wan, director of marketing and operations at HDMI Licensing, LLC. “But it is not always easy to know which products have been fully tested and are compliant with the HDMI specification. This program is designed to allow those companies that sell fully compliant products sourced from licensed Adopters to designate their products as such.”

Currently, all HDMI Adopters listed on the website, are required to test their products for compliance. However, in cases where brand-name companies source their products from Adopters, the brand-name companies do not appear on the HDMI Adopter list. The HDMI Associate Program addresses this by offering an Associate Membership to those companies who are not Adopters, but who source their HDMI-enabled products from a licensed Adopter.

“The HDMI Associate Program makes it easier for consumers to identify compliant products, a major differentiator for resellers and one of the key reasons we joined the program,” said Sven Schulz of in-akustik, a major European cable brand. “We are pleased to be one of the first members of this new program that recognizes non-Adopter companies whose products are fully tested and compliant.”

An annual program membership fee of $3,000 entitles the Associate Member to use the HDMI Associate emblem in marketing and packaging. Associate Members will also be listed on the website and have the opportunity to participate in potential co-marketing opportunities with the HDMI Consortium, including the HDMI TechZone at CES 2012, industry trade shows, developer conferences, and worldwide road shows.

For more information on the Program or to become an HDMI Associate Member, visit

About HDMI Licensing, LLC
HDMI Licensing, LLC is the agent responsible for licensing the HDMI specification, promoting the HDMI standard and providing education on the benefits of the HDMI specification to Adopters, retailers, and consumers. The HDMI specification was developed by Hitachi, Ltd.; Panasonic Corporation; Philips Consumer Electronics International, B.V.; Silicon Image, Inc.; Sony Corporation; Technicolor S.A. and Toshiba Corporation as the all-digital interface standard for the consumer electronics and personal computer markets. The HDMI specification combines uncompressed high-definition video, multi-channel audio, and data in a single digital interface to provide crystal-clear digital quality over a single cable. HDMI Licensing, LLC is a wholly owned subsidiary of Silicon Image, Inc. (NASDAQ: SIMG). For more information about the HDMI specification, please visit