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Henninger Flexes Its Stereoscopic 3D Muscle As It Launches Its New Media Masters Workshops
Henninger Media Services, Inc. (“Henninger”) kicked off its first “Media Masters” production seminar and workshop. Over 60 Washington, D.C. area television and film professionals made their way to Henninger’s Arlington, Virginia facility to attend the event that aimed to demystify and educate the production community about stereoscopic 3D production.
Arlington, VA — April 6, 2011 — This spring Henninger Media Services, Inc. (“Henninger”) kicked off its first “Media Masters” production seminar and workshop. Over 60 Washington, D.C. area television and film professionals made their way to Henninger’s Arlington, Virginia facility to attend the event that aimed to demystify and educate the production community about stereoscopic 3D production. “As we gain experience with new technology and navigate the challenges that come with producing content for today’s multi-platform distribution channels, we feel we have a responsibility to share our expertise with other electronic-media storytellers,” says Henninger Chief Operating Officer, Eric Hansen. “Our industry is always changing, and Henninger, traditionally an early-adopter of new technology, can help producers gain exposure to the latest and greatest—the more we share our knowledge, the more the local market will be open to using the new technology.”
The event started off with a presentation by Henninger’s Director of Engineering, Sam Crawford. He explained the principles behind how 3D movies and television work; from a look back at the well-known anaglyph red-and-blue glasses, to the stereoscopic and shutter 3D technology that is used in today’s movie theaters and now in consumers’ homes. After the main presentation, the event participants walked throughout Henninger’s post-production facility to examine the many stages a 3D project must go through. These break-out demonstrations covered the Panasonic AG-3DA1 3D camera, 3D editing, animation, and the new DaVinci Resolve’s workflow for 3D color correction. “I’ve been to a few 3D Seminars in the area, and Henninger’s 3D presentation was by far something I could really appreciate and comprehend,” says Susan Lach, Post-Production Supervisor for National Geographic Television’s Natural History Unit and Specials. “They (Henninger) took the time to share their learning and knowledge with the local production community about how to better manage the limitations and challenges of 3D Production. Their leadership into this new frontier will help guide the way for us all.”
Henninger partnered with two other local media companies for the event: Story House Productions, a Washington, D.C.-based company with offices in Germany and Canda; and Rebel Arts, an animation and visual arts studio located in the Henninger building. Senior creative leads from each company helped breakdown stereoscopic 3D for the documentarian, local filmmaker and network executive. “I think it is quite natural that families want to extend the 3D experience to their homes, creating little ‘family events’ by watching 3D movies,” comments Story House Productions’ Director of Production Services, Thomas Sassenberg. “In my opinion, this (3D entertainment) will grow an appetite for more 3D content on TV, and this will very naturally lead to a growing demand of non-fiction 3D content as well.” Henninger is currently wrapping up the post-production on Story House Productions’ hour-long 3D show, Rise of the Jellyfish for Discovery’s 3D channel, 3-Net.
Producing original 3D content for television and other outlets like museums continues to grow. Cable television giants ESPN and Discovery Communications both launched their 3D networks within the last year, and movie distributors are planning to deliver more 3D home entertainment products.
The purpose of Henninger’s “Media Masters” seminars and workshops is to bring together Washington, D.C. area production, communications, and business thought leaders for informative and educational opportunities. The Media Masters events are designed for the sharing and discussion of expert experiences around subject matters that are changing and reshaping the world of electronic media. “At first 3D seemed even more intimidating than HD was when it first came on the scene, but after Henninger’s seminar I felt much more comfortable with the concepts and technology,” says Beth Mays, a National Geographic Television Post-Production Supervisor. Henninger will continue to host “Media Masters” seminars and workshops throughout 2011.
Headquartered in Arlington, Virginia, Henninger Media Services (“Henninger”) was founded in 1983 by Robert L. Henninger. The company serves broadcast, corporate, association, non-profit and government clients, providing a full range of electronic-media services. Henninger provides original script-to-screen production, and specializes in video editing, compositing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, print graphic design, Blu-ray and DVD production. Additional information can be obtained by calling Robert Anderson at 703-243-3444, or by email at hmsinfo(at)henninger(dot)com