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Hisense Selects Widevine for Connected TVs

Widevine announced that Hisense Electric Co., Ltd. will include Widevine’s adaptive streaming, virtual DVD-like controls and DRM solution on their Internet-connected televisions.

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Unedited press release follows:

Hisense to Utilize Widevine Adaptive Streaming and DRM in Connected TVs

Widevine’s Video Optimization and Digital Rights Management Will Be Included on Hisense Televisions for the Highest Quality Viewing Experience on Content Delivered Over-the-Top

SEATTLE, WA and QINGDAO, CHINA–(August 4, 2010) -  Widevine, a provider of digital entertainment solutions, announced today that Hisense Electric Co., Ltd., the number one TV company in China, will include Widevine’s adaptive streaming, virtual DVD-like controls, and DRM solution on their Internet-connected televisions. This will enable Hisense to offer their customers the highest-quality viewing experience on content delivered over-the-top.

Hisense is the top LCD TV brand in China and has maintained that position for the past seven years. It exports to over 130 countries and regions throughout the world and holds nearly 30 percent of the LED TV market in China as of the first half of 2010. By incorporating Widevine’s video optimization and DRM platform, telecom, cable, satellite, and Internet providers will be able to deliver a high-quality over-the-top experience directly to Hisense TVs.

“We pride ourselves on offering our customers televisions that employ the latest technology, and including Widevine’s video optimization capabilities and DRM into our products is in line with this philosophy,” said Jian Huaigang, Vice General Engineer of Hisense Electric Co. Ltd. “In doing so, customers can enjoy content from service providers and the Internet alike on their Hisense televisions, whenever they choose to. Not only does this provide a high-quality viewing experience for them, it also strengthens our brand and allows us to retain our leading market position.”

Widevine’s video optimization and DRM technologies are utilized by major Internet content services and large cable, satellite, and telecommunication companies launching TV Everywhere strategies. The company’s software platform optimizes the entertainment experience for live and on-demand content delivered over any network to any device. The solution is natively supported in nearly all types of network-connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.

“The race is on for service providers to get their content to as many devices as possible. Widevine’s solutions ensure that consumers will receive the highest quality viewing experience possible on premium content delivered over the Internet directly to connect Hisense televisions,” said Brian Baker, Widevine CEO. “We are excited to help Hisense enable these services on their lineup of connected TVs.”

About Hisense
Hisense Group is the leading consumer electronics and home appliances enterprise in China. Founded 41 years ago as a small workshop, Hisense Group has since developed into an integrated business with commercial interests spanning multimedia household appliances, telecommunications, information technology. For years, Hisense has adhered to a philosophy of technology, quality, integrity, responsibility in its effort to establish its international brand name. The company has maintained high-speed growth through continuous optimization of is product mix and constant technological innovation. Hisense has also realized rapid expansion through capital injections. Its main product lines include TV sets, air conditioners, refrigerators, mobile phones, small appliances and so on.

About Widevine
Widevine provides digital media solutions for the delivery of digital entertainment to any device. Hundreds of service providers and device manufacturers use Widevine’s multiplatform DRM and video optimization solutions for securing high quality video and audio. Today, millions of consumers enjoy digital entertainment secured and optimized by Widevine on retail consumer electronics devices and legacy STBs from all major consumer brands. With over 60 patents Widevine is an industry leader and innovator of content protection and video optimization technologies.

Widevine is a privately held corporation headquartered in Seattle, WA, whose investors include Cisco Systems, Inc. (NASDAQ: CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), Liberty Global (NASDAQ: LBTYA), PaceSetter Capital Group, Phoenix Partners, Samsung Ventures America, TELUS (NYSE: TU), and VantagePoint Venture Partners. For more information: