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Hisense Unveils 4K Ultra HDTVs at CES 2018

Hisense announced its newest and best lineup of 4K Ultra High-Definition (Ultra HD) televisions at CES 2018.

For more information visit: www.hisense-usa.com


Unedited press release follows:

Hisense 2018 TV Line Emphasizes Affordable Luxury with Industry-Leading Picture Quality, Enhanced Smart Features and Breakthrough Bezel-Less Design

Industry leader pushes forward with panel-free Laser TV technology, while simultaneously demonstrating the ultimate LED-backlit LCD TV with over 1,000-zones of local dimming, Quantum Dot, HDR and voice control

LAS VEGAS, Jan. 8, 2018 — Hisense, a global technology leader, today unveiled its innovative 2018 TV line-up, including the breakthrough 100″ Hisense 4K Ultra HD Smart Laser TV, an over 1,000-zone H10E 4K Smart ULED™ TV, and the bezel-less H9E Plus 4K Smart ULED™ TV. Hisense continues to transform the TV viewing experience in 2018 with premium technologies like ULED™, Quantum Dot, Dolby Vision™ HDR imaging technology and local dimming, and the next-generation, easy to use Hisense Smart TV platform with new voice control capabilities.

After achieving record sales growth in North America in 2017, Hisense continues to transform the viewing experience through its commitment to luxury technologies, larger screen sizes and premium design. Highlighted by the introduction of the Hisense 4K Ultra HD Smart Laser TV, Hisense is continuing to leverage its dedicated R&D teams in Atlanta, GA, San Jose, CA, and Toronto, Canada to meet and exceed consumer expectations for quality and ease of use.

“Premium picture and audio quality, seamless access to content, and beautiful aesthetic design remain a priority for consumers this year, and we have set the bar extremely high,” says Jerry Liu, Chief Executive Officer of Hisense Americas. “After another breakout year in 2017, we are set to continue that momentum with our incredible line of luxury innovations, including the game-changing Hisense 4K Ultra HD Smart Laser TV.”

The Future is Panel-less
In Q4 of 2017, Hisense introduced the revolutionary Hisense 4K Ultra HD Smart Laser TV, a product that represents the future of premium large-screen home entertainment. Displaying 3,000 lumens (typical) of stunning 4K images on an Ambient Light Rejection screen, the Hisense 4K Laser TV is nothing short of incredible. It also features a four-speaker built-in Harman/Kardon® audio system and wireless subwoofer, which provides a room-filling cinematic audio experience. After receiving extensive acclaim at launch, the 4K Ultra HD Smart Laser TV will be a key product for Hisense in the coming years.

Backlight Zones in the Thousands
Combining ULED™, Quantum Dot, and Dolby Vision HDR, and HDR-10 technology, the 2018 flagship Hisense H10E Series 4K ULED™ Smart TV delivers breathtaking picture quality with over 1,000 backlight zones and a peak brightness of over 2,200 nits (typical). It also features a built-in Android TV interface with Google Assistant and built-in apps to personalize your entertainment. It also works with Amazon Alexa.

Awarded over 20 patents, Hisense’s ULED™ technology is up to three times brighter than OLED, with better dynamic range and perception of black and white while enhancing color, contrast, black level, brightness and smooth motion.

Bezel-Less is More
The Hisense H9E Plus Series 4K ULED™ Smart TV matches premium picture quality and elegant design. Combining ULED™, ultra-wide color gamut and Dolby Vision HDR, and HDR-10 technology with a sleek bezel-less design, the Hisense H9E Plus truly is the full package. It features a built-in Android TV interface with Google Assistant, and lots of apps to personalize your entertainment. Press play, pause or turn up the volume, all without lifting a finger. It also works with Amazon Alexa. Premium products like the H9E Plus series are the pinnacle of affordable luxury, with an MSRP starting at under $600.

Taking picture quality to the next level, the Hisense H9E Series 4K ULED™ Smart TV brings Wide Color Gamut, HDR-10 from the 50″ class all the way up to the 86″ class TV. Additionally, the Hisense H8E Series 4K Smart TV is 40 percent slimmer than its 2017 predecessor, with more screen size options than ever before, including 43″, 50″, 55″, and 65″ classes of TVs.

Voice Control and More
The next-generation Hisense Smart TV platform will feature a variety of new functions and integrations in 2018, making it even easier for cord cutters to find what they’re looking for. The customizable Hisense Smart TV platform makes accessing built-in apps like Netflix, Amazon Video, Pandora, TikiLIVE, YouTube, and others, simple and easy. In addition to offering one-touch access to most of the content consumers want, select 2018 Hisense 4K Smart TVs will also bring voice control to the forefront of the TV viewing experience.

Amazon Alexa-enabled Hisense 4K Smart TVs offer a wide variety of voice features right out of the box, including voice commands to turn the TV on and off, change inputs, and volume control.

World Cup fans will also have access to special soccer content through the FOX Sports GO: 2018 FIFA World Cup™ Edition, a new app available on the Hisense Smart TV Platform. The Hisense-exclusive app will offer Hisense consumers access to FOX Sports live 2018 FIFA World Cup™ content, 37 customizable viewing angles from the FOX Sports digital feeds, and original soccer content.

Hisense 100″ 4K Ultra HD Smart Laser TV

• 4K Ultra HD Resolution
• 3,000 Lumens (typical) for Optimal Brightness
• Built-in Harman/Kardon® Audio system with separate Wireless Subwoofer (total of 110 Watts)
• 100″ Ambient Light Rejection Screen
• Texas Instruments DLP® 4K UHD digital micromirror device (DMD) chip
• Built-in TV Tuner
• Hisense Smart TV Platform
• Works with Amazon Alexa
• 20,000-Hour Light Source (typical)

Hisense H10E Series 4K Smart ULED™ TV

• 4K Ultra HD Resolution
• Quantum Dot Wide Color Gamut
• Dolby Vision HDR and HDR-10
• 1,000+ Backlight Zones
• Full Array Local Dimming
• Motion Rate 480
• Bluetooth™ Audio
• Android TV with Voice Control
• Google Assistant compatible
• Works with Amazon Alexa
• Available in 75″ screen class

Hisense H9E Plus Series 4K Smart ULED™ TV

• 4K Ultra HD Resolution
• Dolby Vision HDR and HDR-10
• Wide Color Gamut
• Local Dimming
• Motion Rate 240 for 55″ class and 480 for 65″ class TVs
• Bluetooth™ Audio
• Android TV with Voice Control
• Google Assistant compatible
• Works with Amazon Alexa
• Sleek Bezel-less Design
• Available in 65″ and 55″ screen class

Hisense H9E Series 4K Smart ULED™ TV

• 4K Ultra HD Resolution
• HDR-10 compatible
• Wide Color Gamut
• Local Dimming
• Motion Rate 120
• Bluetooth™ Audio
• Hisense Smart TV Platform
• Amazon Alexa-enabled
• Slim Design
• Available in 86″, 75″, 65″, 55″ and 50″ screen class

Hisense H8E Series 4K Smart TV

• 4K Ultra HD Resolution
• HDR-10 compatible
• Local Dimming
• Motion Rate 120
• Bluetooth™ Audio
• Hisense Smart TV Platform
• Amazon Alexa-enabled
• Slim Design
• Available in 65″, 55″, 50″ and 43″ screen class

Android is a trademark of Google LLC
Dolby Vision is a trademark of Dolby Laboratories
Harman/Kardon® is a registered trademark of HARMAN International
Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates

About Hisense USA Corporation and Hisense Company, Ltd.
Hisense USA Corporation is a subsidiary of Hisense Company, Ltd., established in 1969 and headquartered in Qingdao, China. Hisense USA Corporation offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA Corporation’s product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.

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