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HITS Plots Digital Marketing and Analytics Summit

The Hollywood IT Society announced that it will hold its Digital Marketing and Analytics Summit on Sept. 28, 2012 in Los Angeles.

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Unedited press release follows:

Hollywood IT Society Announces Digital Marketing & Analytics Summit

September 28 Event to Focus on Advancing Use of Data for Entertainment Business Decision-making

LOS ANGELES — The Hollywood IT Society has announced the launch of its Digital Marketing and Analytics Summit, which is being presented in cooperation with Variety magazine on Sept. 28 at the W Hollywood Hotel in Los Angeles.

The Summit will feature leading technologists, researchers and marketers who are advancing the use of an escalating amount of digital data in order to boost business for film, TV and home entertainment across a multiplying number of distribution platforms. Panels and presentations will feature thought leaders in IT, asset management, sales and marketing; and technology solutions from the Hollywood studios and their marketing, research and service partners.

“As audiences are more interactive than ever in their entertainment consumption, it’s become increasingly easier for marketers and the information technology community to gather data on their preferences,” says conference Program Chair Devendra Mishra. “However, as massive amounts of audience data flow in from social media networks, online content hubs and other sources, there is a rising level of complexity in efficiently parsing out what actually is valuable consumer info. This Summit will help the various stakeholders understand how to best use new technologies to assist them in making their business decisions.”

The conference advisory board includes: Steve Andujar, Executive Vice President and Chief Information Officer at Sony Pictures Entertainment; John Herbert, Executive Vice President and Chief Information Officer at 20th Century Fox; Steve Lapinski, Senior Vice President, Information Technology at NBCUniversal; Theresa Miller, Executive Vice President, Information Technology at Lionsgate; Jeff Mirich, Senior Vice President/Chief Information Officer, Studio Anti-Piracy at The Walt Disney Studios; Beth Overhuls, Vice President, Business Systems Engineering, at The Walt Disney Company; Scott Phelan, Group Information Officer at Warner Bros. Entertainment; Abe Wong, Executive Vice President and Chief Information Officer, Information Technology at Paramount Pictures.

Featured Topics include:

• Keynote: Engaging the Digital Consumer
• Leveraging Social Media and Analytics Over the Content Life Cycle
• Collaboration of CMOs & CIOs for Consumer-driven Transformation!
• Integrating Domestic & International Marketing
• Transformational Challenges in the Digital World
• Universal Marketing: Film, Theme Park, TV, DVD and Digital
• Keynote: Digital Asset Management – The Nexus for Digital Marketing!
• Best Practices of Digital Marketing
• Consumer Marketing in the Mobile World
• Technology Supporting Self-Use of Big Data for Marketing Decisions
• Digital Industry Information for Business Results
• HITS-DMA Summit: Technology Spotlights

For more information and to register for the HITS Digital Marketing & Analytics Summit visit:

About Variety:
Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Variety,, LA 411, Variety 411 – are owned by Reed Business Information. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).

About HITS:
The Hollywood IT Society (HITS) is a community of IT technologists representing the Studios of the MPAA and supporting information technology partners. Organized under the aegis of the Media and Entertainment Services Alliance (MESA), the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.

About MESA:
The Media & Entertainment Services Alliance was formed in 2009 by the co-founders of the Entertainment Supply Chain Academy event series and produces annual events such as the Hollywood IT Summit, 2nd Screen Summit, Academy on UltraViolet, Entertainment Content Protection Summit and the Burbank Think Tank series. Through events, media, industry initiatives and association management, MESA’s mission is to support entertainment service providers in building efficiencies in the creation, production and distribution of physical and digital media & entertainment.