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HPA Tech Retreat Gets Ready to Rumble

The Hollywood Post Alliance announced the lineup for its HPA Tech Retreat, which will place February 13-17, 2012 at the Hyatt Grand Champions in Indian Wells, CA.

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Unedited press release follows:

HPA Tech Retreat Preps Attendees for Ongoing Industry Climate Changes

Inspiring Demonstrations, Collegial Atmosphere and Unparalleled Sessions Bring Experts from Entertainment, Government and Research Together in Vibrant Exchange

(Los Angeles, CA) The Hollywood Post Alliance(r) – the trade association for the post production community – has announced the lineup for the HPA Tech Retreat(r), set to take place February 13 -17 at the Hyatt Grand Champions in Indian Wells, CA. The HPA Tech Retreat is the annual conference that brings together thought leaders from digital and content creation, media and entertainment, forensics, medicine, digital imaging, to academic research.

The event consists of three days of sessions, and two days of additional conference programming including an all day super session, seminars presented by ATSC and by imaging-guru Charles Poynton, a demo room with groundbreaking technologies, cocktail receptions, a welcome dinner, and three days of breakfast roundtables, fireside chats and opportunities for networking throughout each day. The Tech Retreat is designed to foster ideas and information sharing among industry experts.

Leon Silverman, President of HPA, notes, “Our industry’s incredibly accelerated pace of change makes it extremely difficult to know to whom or where one can turn to make sure you’re plugged into the knowledge and people you need to know to survive and navigate in this environment. The Tech Retreat is a yearly way to literally get into the heads and private conversations of the people who are driving and leading our industry through this transformative change. There really is nothing like it anywhere. A ticket to the Tech Retreat is a front-row, up close & personal seat on the cutting edge.”

Mark Schubin, who has led the programming for the Tech Retreat for 15 years, sums up the event, “There will be someone there who knows the answer, whatever the question is!” And, that fact, he contends, is why the Tech Retreat remains a mandatory event for many in the industry. “It doesn’t matter what you are dealing with – movies, television, media for the physically impaired, forensics, optical issues for 3D – there are experts here who want to discuss their latest findings, show you what they’ve been working on, and share. It’s the place where questions are explored in depth.”

The Tech Retreat is also an event where technologies, chosen by a committee of experts, are presented in a carefully curated demo room. “This year I am particularly excited about the Demo Room. There are a number of truly interesting technologies and companies debuting here. We are presenting a technology that makes any camera a stereoscopic 3D camera, a 360-degree camera from which HD images can be extracted, demos of how depth perception varies with viewing distance, high frame rate tests, Ethernet AVB, and more. It’s inspiring to say the least.” Schubin concluded.

Registration for the HPA Tech Retreat is limited. Information and registration is available at The Tech Retreat is sponsored by the Hollywood Post Alliance(r), serving the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

A complete schedule of the event is available online by clicking here: ( A summary of speakers, panels, and participating companies follow.

Expert speakers confirmed include:

Andrea Kalas
Andy Maltz
Annie Chang
Arjun Ramamurthy
Bob Liodice
Brian Zents
Bruce Devlin
Chris Lennon
Clyde Smith
Craig Merkin
Craig Todd
Curtis Clark
Dan Germain
Debra Kaufman
Edgar Shane
Geoffrey Tulley
Henry Gu
Jenny Read
Jerry Pierce
Jim Berger
Jim DeFillipis
Jim Taylor
John Hurst
Larry Thorpe
Leon Silverman
Mark Aitken
Mark Lemmons
Mark Schubin
Masayuki Sugawara
Michael Koetter
Mike Krause
Paul Chapman
Peter Putman
Peter Symes
Phil Squyres
Rob Hummel
Sean Cooney
Skip Pizzi
Steve Kochak
Steven Poster
Tim Claman
Tom Burn
Wendy Aylsworth

Also joining the line-up are the filmmakers from the Girl with the Dragon Tattoo, and an announcement of additional speakers is expected shortly.

Panelists representing studios, companies, and organizations include:

Digital Domain
Digital Projection
Laser-Illuminated Projector Association (LIPA)
Light Iron
Newcastle University
RE: Vision Effects
Rods & Cones
Sony Electronics
The Association of National Advertisers (ANA)
Vision Research
Warner Brothers
Walt Disney Company

More programming, panelists and organizations are to be announced shortly.

The HPA Tech Retreat is known for presenting topical, latest-knowledge panels and presentations. Among others, this year’s presentation topics include:

Forecast for SuperSession 2012: Snowflakes with an Increasing Chance of Clouds
4K Cameras and their Workflows
The Image Interchange Framework Demystified: What It Is and Why It Matters
High-Dynamic-Range Acquisition
Optical Temporal Filtering
Broadcasters Panel
The Current State of Connected TV
The Home Ecosystem: What Will Make It Work?
CES Review
HPA Monitor Symposium Recap
Next Generation Projection Systems
Getting Creative Intent to the Viewer
Digital Commercial Slates: a New Era in Commercial Workflow – a bicoastal live presentation
Washington Update
CALM Down? Stereo vs. Surround Loudness
VFX Panel
IMF Moving Forward
What Happened to Dailies?
Digital Preservation: An Ecosystem
Perceiving 3D
Increasing Resolution by Covering the Image Sensor, and much more.

Sponsors of HPA Tech Retreat in 2012 include: AJA, Dolby, DataDirect Networks, and Testronic Labs and Media Sponsors Createasphere, Post Magazine and LA 411.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.