For more information visit: www.hpatechretreatuk.org
Unedited press release follows:
HPA Tech Retreat UK Unveils Expanded Programme for UK Debut
London — June 20, 2016 — The HPA Tech Retreat, a pivotal gathering of those supporting the creation, management and dissemination of content for the dynamic landscape of distribution environments, makes its UK debut in Oxfordshire, 13 – 14 July. The Tech Retreat UK has announced an expanded agenda for the two-day event which features two solid days of the sessions on today’s timeliest and relevant topics and projects. HPA and SMPTE formalised a partnership last year, and the event is presented by HPA in collaboration with SMPTE. HPA Tech Retreat UK takes place at the Heythrop Park Resort, a manor house that serves as both a 4-star hotel and a top-flight conference centre.
In addition to the conference sessions, the Tech Retreat features a curated Innovation Zone where companies will demonstrate their latest technologies. Also, pre-Retreat sessions will be presented by the Digital Production Partnership (DPP) as well as a seminar by Charles Poynton and John Watkinson.
Richard Welsh, former SMPTE Governor, leads the Tech Retreat UK with HPA Board Member Jerry Pierce. Welsh noted, ‘If you have not been to the US event, this is an excellent opportunity to experience the HPA vibe at our new Oxfordshire event. HPA is an unrivaled opportunity for networking, technology discovery and learning. The opening sessions alone speak to the quality of HPA events with HBO, Disney, Pixar and Netflix productions all being discussed by the creative and technical talent behind them. This against a fun and relaxed backdrop with plenty of opportunities to socialise and network with the leading minds in the industry’.•
A few highlights of the programme include:
• Exploring VFX of ‘The Jungle Book’: Delve into the technology and techniques the team at MPC used to bring the jungle and Rudyard Kipling’s iconic characters to life. This session explores the ground-breaking visual effects (VFX) work on Jon Favreau’s remake of the Disney classic.
• ‘Finding Dory’ – A dive into the technology of Pixar’s latest release: Hear from the top technical talent at Pixar about their work on their newest release, the much-anticipated follow-up to the hit ‘Finding Nemo’. With ‘Finding Dory’ fresh on screens, this will be an unmissable opportunity to hear about the latest technological and creative thinking from the industry leading experts at Pixar.
• ‘Game of Thrones’ – Go Behind the Scenes of Series 6: In a special session created exclusively for HPA Tech Retreat UK, event goers will explore the production and post of the smash hit HBO series.
• Ultra Everything: An exploration of what ultra high definition (UHD) and associated technological advances mean for content creators, distributors and the audience. A discussion of how improvements in frame rate, wider colour gamut (WCG), high-dynamic-range (HDR) and object-based audio are affecting content.
• Producing Netflix Originals: How does Netflix create content for the future, today?
• Emerging Media Technology: Will cinema become a virtual reality (VR) world, or will augmented reality (AR) find it’s way into cinema? Will on-demand usher in an era of experiential choice? Leaders and practitioners discuss their experiences with the next generation of entertainment formats.
• Ultra Movies: 120fps, 3D, 4K and HDR for Cinema: Use of time-shaping techniques on Ang Lee’s upcoming: ‘Billy Lynn’s Long Halftime Walk’.
• Why SMPTE DCP? Progress in Europe: To manage the transition to SMPTE Standard DCPs in Europe, European Digital Cinema Forum (EDCF) and The International Union of Cinemas (UNIC) have formed a joint task force to assist distributors, exhibitors and suppliers.
• The European Update – 2016: The interoperable delivery format: Distant dream or hiding under the bed?
• Decoding CES: How Trends Trend: Does the Consumer Electronics Show (CES), actually surface any significant trends? The answer lies in the detective work applied to each new show and in the narrative provided by CES over time. This session takes a unique look at the last seven years of CES and presents new perspectives on how technology trends unfold.
• Minisession – Workflow Innovation: Post and VFX From set through dailies and approvals to rough cuts and archive, and then to delivery, the cloud is servicing the global production and distribution worlds. A look at the business and technical opportunities and risks for production, distribution and post.
• VFX & Rendering Securely in the Cloud: A discussion on cloud rendering that demonstrates the benefits of expanding VFX houses compute abilities beyond in-house walls.
• From the Machine – A look at the Oscar-winning VFX on ‘Ex Machina’
• Minisession – HDR Live: Challenges of Working with High Dynamic Range in Real-Time: HDR in Live Production, Deploying HDR for Live TV – The Back Compatibility Question and Fibre/ Coarse wavelength division multiplexing (CWDM) Infrastructure for Live and Remote REC 2020 and HDR Application.
Many of the industry’s leading experts will be participating at The HPA Tech Retreat UK. Programme speakers include Steven Beres (HBO), Phil Crawley (Root6), Chris Fetner (Netflix), Simon Gauntlet (DTG), Matthew Goldman (Ericsson), Mark Harrison(DPP), Hans Hoffman, (EBU), Andrew Johnston, Chuck Parker (Sohonet), Andy Quested (BBC), Adam Valdez (MPC), Klaus Weber, (Grass Valley), Richard Welsh (Sundog Media Toolkit), Kate Wendleboe (BT), Mike Whipple (Netflix), and many more.
The day before the HPA Tech Retreat UK kicks off, on 12 July, two significant additional events are taking place:
• DPP: the first plugfest – Registration is separate from the HPA Tech Retreat registration, register here: http://www.eventbrite.co.uk/e/dpp-plugfest-registration-24824990214?aff=HPA .
• ‘Practical Aspects of HDR: Implementation and Deployment Seminar’ will be presented by Charles Poynton and John Watkinson. Registration can be made as an addition to the HPA Tech Retreat.
Seth Hallen, President of the HPA, commented, ‘The HPA Board of Directors had been in discussion about sharing the value of the HPA Tech Retreat with global audiences for a long time. Our goal for the past year has been to localise this incredible event so that our colleagues have the opportunity to experience it, as many have requested over the years. The partnership with SMPTE enabled us to present the Retreat; and Rich, Jerry and the committee have put together an undeniably valuable and meaningful conference programme. We see this as the beginning of an incredible event’.
Barbara Lange, executive director of SMPTE and HPA, concluded, ‘The world in which our members – HPA, SMPTE – and the industry at large are operating, is one of transformation, improvement, and expansion. Standards, workflows, and new creative tools are evolving. These gatherings illuminate these advances, and the conversation and collaboration they inspire, are crucial to our industry’s progression. We are delighted that the SMPTE – HPA partnership is able to bring is able to bring this incredible event to Oxfordshire’.
The fully immersive HPA Tech Retreat UK features a number of activities in addition to the programme. The Innovation Zone is a lively environment where a small group of handpicked companies demonstrate and discuss their latest technologies, services, and workflows. Networking opportunities are plentiful, from breakfast roundtables to cocktails and dinners and every conversation in between. Catered lunches, breaks, The HPA Tech Retreat Welcome Dinner and sponsored social events are all included in HPA Tech Retreat Registration.
For complete information on the HPA Tech Retreat UK, including a full conference programme visit http://www.hpatechretreatuk.org.
About the HPA®
The HPA® serves the professional community of businesses and individuals who provide creativity, expertise, support, tools and the global infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through its partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com. Information about the HPA is available at http://www.hpaonline.com.
About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines. Nearly 7,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections worldwide, sustain the Society. Through the Society’s partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.
About the HPA Tech Retreat®
The HPA Tech Retreat® is an informal gathering, in the US and UK, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat UK is presented by SMPTE.