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Hulu Plus Launches on TiVo Premiere

TiVo Inc. announced that Hulu Plus is now available to subscribers with retail TiVo Premiere boxes.

For more information visit: www.tivo.com


Unedited press release follows:

Hulu Plus Launches on TiVo Premiere

Adds Instant Streaming of Thousands of Hours of Current TV Hits and Classic Programming to TiVo’s Unique Solution Combining Cable Programming With the Best of Web Entertainment

ALVISO, CA–(May 23, 2011) – TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advanced television services, including digital video recorders (DVRs), for consumers, content distributors and consumer electronics manufacturers, announced that beginning today Hulu Plus™ is available via subscription* to TiVo® subscribers with retail TiVo Premiere boxes.

In celebration of Hulu Plus on TiVo Premiere, TiVo and Hulu will give six months of free Hulu Plus service to newly purchased TiVo Premiere DVRs. A free trial of Hulu Plus is also available to current TiVo Premiere customers. Visit www.tivo.com/hulu to learn more.

With the recent addition of hit shows from Comedy Central, and MTV including The Colbert Report and The Daily Show alongside popular hit shows from ABC, FOX and NBC like Modern Family, Grey’s Anatomy, Glee, Family Guy, The Office and 30 Rock, TiVo further extends its lead as the only one-box solution that integrates in one easy-to-use user interface the full complement of programming made available to users through their existing cable or fiber optic provider alongside the ever-increasing choice of broadband and on-demand offerings.

“Hulu’s mission is to help people find and enjoy the world’s premium video content when, where and how they want it. To that end, we are thrilled that today we are opening up the Hulu Plus experience to TiVo Premiere users,” says Andy Forssell, SVP of Content Acquisition and Distribution for Hulu.

Hulu Plus joins other top broadband content providers such as Netflix, YouTube, Amazon Instant Video, and BLOCKBUSTER to offer TiVo Premiere subscribers the ultimate choice in entertainment programming, all easily accessed by TiVo’s elegant user interface and iconic peanut remote control. Hulu Plus programs are easy to find by title or by browsing Hulu Plus’s network listings and genres.

TiVo’s SVP and General Manager of Content Services and Media Sales Tara Maitra added, “I’ve watched with great admiration as Hulu has built an impressive business by offering up some of the world’s greatest entertainment content on demand. As the world’s first smart DVR, TiVo Premiere brings the best entertainment from cable and the web together in one place, with one easy-to-use remote and simple search features for one truly Brilliant TV experience.”

According to recent figures from Santa Monica, Calif.-based research firm Interpret, the number of people who said they streamed a TV program increased to 41 percent in the fourth quarter of 2010. The number of TV programs streamed per respondent reached nearly nine episodes in the last three months of 2010, up 37 percent from 6.41 programs streamed in 2009.

In addition to the top hits of today, Hulu Plus offers one of the largest catalogs of television content on a streaming platform to subscribers in the U.S., including full series runs and numerous back seasons of dozens of classic shows like The X-Files, Law and Order: SVU, Arrested Development, Saturday Night Live, Miami Vice, Ugly Betty, Quantum Leap, Buffy the Vampire Slayer, Angel, Roswell and Ally McBeal.

*Separate subscriptions to Hulu Plus and the TiVo Service are required to access Hulu Plus on TiVo Premiere DVRs. Broadband connection required to access Hulu Plus.

About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.tivo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo’s intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.

About Hulu
Hulu is an online video service whose mission is to help people find and enjoy the world’s premium content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. Hulu was founded in 2007 and is operated independently by a dedicated team with offices in Los Angeles, New York, Chicago, and Beijing. NBC Universal, News Corporation, The Walt Disney Company, Providence Equity Partners, and the Hulu team share in the ownership of the company. (www.hulu.com)

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