Skip to content

I3DS to Host 3D Conference in February

The International 3D Society (I3DS) announced that it will hold its two-day 3DNA Outlook Forum on Feb. 8-9, 2011 at Mann Theatres in Hollywood.

For more information visit:

Unedited press release follows:

International 3D Society to Host 3DNA® Two-Day Conference February 8 & 9, 2011

LOS ANGELES–The International 3D Society today announced many of its star line up speakers for the 3DNA® Outlook Forum. Attendees and participants include senior 3D content producers and marketing professionals at the kick-off to the Society’s 2011 Education Seminar Series.

The two day seminar, 3DNA® Outlook Forum, will include the Society’s popular 3DU seminars, plus “hands on” demonstration labs utilizing state of the art 3D cameras and post-production.

“The Society is bringing content creators, post-production professionals, 3D marketers and advertisers all together to share information and insights,” said Buzz Hays, 3D Society Chair and Executive Stereoscopic 3D Producer, Sony 3D Technology Center of Sony Corporation of America.

Jim Chabin, President of the International 3D Society stated, “The opportunity to see the work being done and to hear first-hand from the people making it all happen under one roof has been a goal for the Society from day one.”

The 3DNA® Outlook Forum, February 8 and 9, 2011, will be take place at Mann Theatres in Hollywood, where the 3D Society’s Creative Arts Awards will also be held on Wednesday, February 9, 2011.

Speakers over both days include:

“2011 Preview: 3D Platforms, Production, Promotion and People You Need to Know” – “What Every Marketer Should Know”: Ed Erhardt, President of Customer Sales and Marketing, ESPN, and Chairman of the 3D Society’s marketing committee; Elizabeth Boone, Director of Advertising Strategy, General Motors; Amy Carney, President Advertiser Sales, Sony Pictures Television; Cliff Marks, President of Sales and Marketing, National CineMedia (NCM); Richard O’Neill, Executive Director of Integrated Production, TBWA/Chiat/Day; Gordon Paddison, CEO, Stradella Road; David Shackley, Senior Vice President, Creative, 3Net; and David Stern, President and Owner, Creative Advertising Group.

“2D to 3D Conversion”: Moderator, Lenny Lipton, Executive Board Member of I3DS and President of Oculus 3D; panelists include Rob Engle, I3DS Board Member and 3D Visual Effects Supervisor at Sony Imageworks; Rob Hummel, President Legend 3D; and Tim Sassoon, President Sassoon Film Design.

“3D Image Capture”: Steve Schklair, CEO/Founder of 3ality Digital.

“3D Theory”: Phil McNally, Stereoscopic Supervisor, DreamWorks Animation (DWA).

“3D Post Production Workflow”: John Nicolard, Head of Digital Production, Fotokem.

About the International 3D Society
The International 3D Society is a community of professionals dedicated to the advancement of the art and sciences of stereoscopic 3D technologies and content through education, hands on demonstration and celebration. For more information please visit