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I3DS Uncorks 3D Creative Arts Awards

The International 3D Society 3D (I3DS) held its second annual 3D Creative Arts Awards on Feb. 9, 2011.

For more information visit: www.international3dsociety.com


Unedited press release follows:

International 3D Society’s 3D Creative Arts Awards Names Honorees

“TRON: Legacy” and “How to Train Your Dragon” Win Two “Lumiere Awards,”

“Toy Story” and “The Chronicles of Narnia: The Voyage of the Dawn Treader” Win “3D People’s Choice Awards,”

The Walt Disney Studios Walk Away with Five “Lumiere Awards” and “People’s Choice Award,”

James Cameron Receives “Harold Lloyd Award”

HOLLYWOOD, Calif.–The second annual International 3D Society 3D Creative Arts Awards were hosted tonight by comedian and costar of “3DYogi Bear” Tom Cavanagh at Hollywood’s historic Grauman’s Chinese Theater, honoring talent — both in front of and behind the cameras — within the rapidly burgeoning 3D filmmaking, gaming and television industries.

Buzz Hays, 3D Society Chair and Executive Stereoscopic 3D Producer, Sony 3D Technology Center of Sony Corporation of America, commented: “This is an important moment for 3D entertainment. Not only do tonight’s 3D Creative Arts Awards winners showcase the increasing breadth and caliber of this art form, but the event’s first-ever telecast on 3net™ will bring the excitement into homes across the country.”

The Walt Disney Studios walked away with five “Lumiere Awards” and the “People’s Choice™ Award for Favorite 3D Movie — Animation.” Jay Baruchel was the recipient of the International 3D Society’s “3D Talent Award.” Baruchel was honored for his work as “Hiccup” of the highly successful DreamWorks Animation (DWA) 3D feature “How to Train Your Dragon.”

Jon Landau of Lightstorm Entertainment presented 3D Society’s Executive Board Member Lenny Lipton, who is considered one of the recent fathers of 3D, the Century Award for Lifetime Achievement. Lipton has over 50 patents and 50 pending. Lipton invented the ZScreen®, which is at the heart of today’s 3D theatrical projection.

Fourteen additional “Lumiere Awards” and two “People’s Choice™ Awards in 3D” were given out during ceremonies in which over 800 people, including leading entertainment industry producers, directors, talent, and technology company executives, were in attendance. The 2nd Annual 3D Creative Arts Awards honors were selected by the voting of more than 400 Society members.

Maria Costeira, CEO, XPAND 3D

The additional award winners were:

LIVE ACTION 3D FEATURE OF THE YEAR:
“TRON: Legacy”
The Walt Disney Studios

ANIMATED 3D FEATURE OF THE YEAR:
“How to Train Your Dragon”
DreamWorks Animation (DWA)

SHORT 3D MOTION PICTURE/NARRATIVE:
“Day & Night”
Pixar

BEST 3D DOCUMENTARY:
“Hubble 3D”
IMAX

OUTSTANDING ACHIEVEMENT OF 2D TO 3D CONVERTED FEATURE:
“Alice in Wonderland”
The Walt Disney Studios and Sony Imageworks

3D LIVE EVENT:
“Black Eyed Peas 3D: Live”
AEG Live

BEST 3D SCENE OF THE YEAR:
“Tangled”
The Walt Disney Studios

BEST 3D STEREOGRAPHY – LIVE ACTION:
“TRON: Legacy”
The Walt Disney Studios

BEST 3D STEREOGRAPHY – ANIMATED:
“How to Train Your Dragon”
DreamWorks Animation (DWA)

The International 3D Society previously partnered with the People’s Choice™ Awards, where nominees in the category of “People’s Choice™ Awards in 3D” were announced during the January 6, 2011, telecast of that event. Fans voted online through January 23, 2011, selecting the two “People’s Choice™ Awards in 3D” winners below:

2010 “PEOPLE’S CHOICE™ AWARD: FAVORITE 3D LIVE ACTION MOVIE:”
“The Chronicles of Narnia: The Voyage of the Dawn Treader”
Walden Media/20th Century Fox

2011 “PEOPLE’S CHOICE™ AWARD: FAVORITE 3D ANIMATED MOVIE:”
“Toy Story 3”
The Walt Disney Studios

Century Award: Lifetime Achievement
Lenny Lipton

Harold Lloyd Award
James Cameron
Lightstorm Entertainment

3D Video Game
Call of Duty: Black Ops
Activision/Blizzard

3D TV Music Series
Guitar Center
DirecTV

3D Television Award: Entertainment/Music
Dance, Dance, Dance
BSkyB

3D Talent Award
Jay Baruchel, as “Hiccup”
“How to Train Your Dragon”
DreamWorks Animation (DWA)

(L-R) Executive Board Member of the International 3D Society and one of the "fathers of 3D" Lenny Lipton receives his lifetime achievement award from Lightstorm Entertainment's Jon Landau at the International 3D Society Creative Arts Awards at the Grauman's Chinese Theater on February 9, 2011 in Hollywood, Calif.

International 3D Society President Jim Chabin stated, “This year will be remembered as a watershed year in 3D production, and we are pleased to recognize these pioneers.”

Commenting on the awards, Maria Costeira, Chief Executive Officer of XPAND 3D, noted: “Creativity and invention are the drivers of our industry and the bonds of our community here in Hollywood. We are pleased to work with the International 3D Society to showcase the best in 3D creativity just as we are honored to work with Hollywood’s creative and production community to advance the unique storytelling power and immersive capabilities of 3D. As more 3D movies and games expand and evolve the business model for filmmaking, XPAND is committed to supporting talent and to pushing innovation to new dimensions!”

The recording of the show and telecast of the show in 3D is a part of a two-hour special to air on 3net™. 3net™, the first 24/7, fully programmed 3D entertainment network, is a joint venture between Sony Corporation, Discovery Communications, and IMAX Corporation. The Annual 3D Creative Arts Awards Show featured red carpet arrivals and the awards ceremony.

The 3D Society’s awards were captured with 3D cameras and produced as a two-hour special to be aired on 3net™ in early 2011. The theme of tonight’s 3D Society program was “Your World in 3D.”

International 3D Society underwriters include Signature Sponsor Panasonic Corporation and Founding Sponsors Dolby Laboratories, DreamWorks Animation (DWA), IMAX, MasterImage 3D, Panasonic Hollywood Lab, PIXAR, Sony Corporation of America, The Walt Disney Studios, and XPAND. Member Sponsors are Autodesk, DirecTV, 3net, and Quantel. Platinum Sponsors Panasonic, Planar/Runco and Gold Sponsors of the 3D Creative Awards are Deluxe and MadM3dia Entertainment.

About the International 3D Society
The International 3D Society is a community of professionals dedicated to the advancement of the art and sciences of stereoscopic 3D technologies and content through education, hands-on demonstration, and celebration. For more information please visit: www.international3dsociety.com.

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