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Imagion Produces First European Blu-ray 3D Disc

Imagion AG announced that it has authored “Grand Canyon Adventure: 3D Edition,” the first European Blu-ray 3D disc. The title is being showcased at the MEDIA-TECH Global Expo and Summit in Frankfurt and will be available in German stores at the end of June 2010 through Eurovideo.

According to the statement, Imagion is the only European authoring studio officially certified by the Blu-ray Disc Association (BDA), with the Commercial Audiovisual Content Agreement for the production of Blu-ray 3D discs. Imagion offers a full range of services for the production of Blu-ray 3D discs for the home entertainment market, including 3D menu design, subtitling, video encoding, authoring, BD-Java (BD-J) programming and quality control. Imagion offers these services to studios and content owners as well as replicators and authoring studios that are currently not investing in the new technology.

“One more time we wanted to demonstrate that we are market leaders in terms of innovation and quality. We are especially proud to be able to release such an outstanding film in the 3D Blu-ray format. ‘Grand Canyon Adventure’ was created for IMAX 3D theaters using special 8K resolution workflows maintaining incredible detail and sharpness. Along with our partners Ryan Mullins (Big Picture) and Eurovideo, we are very happy to be the first ones to produce a commercially available European disc in the new format”, Michael Becker and Andreas Thran, CEOs of Imagion AG stated during the MEDIA-TECH Expo.

“Our company has a global perspective when it comes to production and distribution. Our exclusive partnership with Imagion has allowed us once again to be on the forefront of a new format. We have been working in 3D for over 12 years, our 3D IMAX library represents a significant part of the foundation of the modern 3D theatrical format, consequently we have very high expectations and standards in regards to bringing this library to the 3D home video market. By this time next year, we expect to have the largest 3D live action catalogue released to market in the world,” said Ryan Mullins, President & CEO, Big Picture Digital Productions Inc.

“‘Grand Canyon Adventure’ not only comes with 3D menus but also includes dynamicHD, our BD-Live solution, which is 100% compatible with the new 3D Blu-ray standard. Together with these breathtaking 3D images that were shot for 3D IMAX theaters, this package amazingly presents the potential of the 3D Blu-ray format”, Michael Becker states. “A remarkable number of 3D Blu-ray discs, including special interest and feature film titles, is already confirmed for production in 2010 – we are looking forward to the new dimension, which, in combination with dynamicHD BD-Live, offers us incredible and most creative possibilities,” adds Andreas Thran. “Especially the IMAX 3D titles will stand out once again on 3D Blu-ray.”

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