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India Transitioning from CRT to LCD TV

NPD DisplaySearch announced it forecasts that LCD will be the sole TV display technology sold in India by 2016.

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Unedited press release follows:

LCD Will Be the Sole TV Technology in India by 2016, According to NPD DisplaySearch

SANTA CLARA, CALIF., April 29, 2014 — The TV market in India is going through many changes, as consumers replace legacy CRT sets with LCD TVs and shift to larger sizes. As recently as 2012, only 44% of total TV shipments were LCD TVs, but almost 97% will be LCD TVs by 2015—and by 2016, LCD will be the only TV technology in India, according to the NPD DisplaySearch Quarterly India TV Shipment and Forecast Report. This rapid transition makes India an important market for all TV brands. India is one of the few countries going through a growth phase, as LCD TVs gain increasing acceptance and adoption.

“The transition from CRT to LCD TV is well under way, supported by declining prices and increasing availability in India,” said Riddhi Patel, research director of consumer insights for NPD DisplaySearch. “Domestic brands, like Videocon and Onida, are competing strongly against Samsung and LG.”

Figure 1: India TV Shipment Forecast by Technology

Source: NPD DisplaySearch Quarterly India TV Shipment and Forecast Report

LCD TV demand in India grew 25% in 2012, reaching 6.1 million units, and another 15% in 2013 to 7.1 million units. “Although year-over-year growth increased, growth was slower than expected last quarter due to a slowdown in shipments due to a devaluation of the rupee and increased prices on TV sets,” Patel said.

Along with CRT, plasma TVs will also decline in India, due to lower interest by consumers, retailers, and brands, as well as a diminishing price advantage in 50” and larger sizes. Mature markets will introduce OLED TVs to compete with LCDs, but they are not expected to be available in India soon due to consumer price sensitivity.

The NPD DisplaySearch Quarterly India TV Shipment and Forecast Report provides detailed quarterly shipment and forecast data and analysis for India. The report provides forecasts by technology and by size, and shipment results by brand. For more information about this report, please contact Charles Camaroto at 888.436.7673 or 516.625.2452, e-mail, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.comand Follow us on Twitter at @npdtech and @npdgroup.