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Interest Grows in 4K Desktop Monitors

NPD DisplaySearch announced it forecasts that shipments of 4K Ultra High-Defintion monitors with reach two million units in 2014.

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Unedited press release follows:

4K Desktop Monitor Shipments to Reach Two Million in 2014, According to NPD DisplaySearch

SANTA CLARA, CALIF., February 4, 2014 — Thanks to falling production costs leading to declines in average selling prices (ASPs), shipments of ultra-high-definition (UHD) 4K desktop monitor displays are expected to increase steadily. According to the NPD DisplaySearch Quarterly Desktop Monitor Shipment and Forecast Report, even as overall desktop monitor demand falls to 133 million units in 2014, 4K UHD monitor shipments will reach two million units, and by 2017 shipments are forecast to reach approximately 8% of the market. The ASP for 4K monitors is forecast to decline from $1,347 in 2014 to $927 in 2017.

“Increased 4K-class monitor shipment volume will depend on how far and how fast ASPs decline,” said Hidetoshi Himuro, director of PC and IT research at NPD DisplaySearch. “Although manufacturers hope toraise prices for 4K-enabled monitors, price competition has already begun.”

4K monitors are targeted for applications like computer graphics, photo processing, CAD/CAM, and multi-operation environments; however, as ASPs decline, the 4K market will expand to encompass standard office operations that require more data on a single screen. The majority (56%) of 4K monitor demand in 2014 will come from advanced regions, like Japan, North America, and Western Europe.

Figure 1: Worldwide LCD Monitor and 4K Shipment Forecast

Source: NPD DisplaySearch Quarterly Desktop Monitor Shipment and Forecast Report

Initial 4K monitors from Sharp, ASUS, Dell and other brands include 23.8″, 28″, and 31.5″ sizes. With many 4K monitors smaller than 30″ launching in 2014, 27″ is expected to be the average 4K monitor display size. “During CES Lenovo, LGE, and Samsung all made 4K monitor announcements, and we can expect several more from other brands this year, as well,” Himuro said. “Sharp, Innolux, LGD, AUO, and Samsung will be the leading 4K monitor panel suppliers in 2014.”

The NPD DisplaySearch Quarterly Desktop Monitor Shipment and Forecast Report covers the entire range of desktop displays products shipped worldwide and regionally and provides information about touch penetration, historical shipments, forecasts and revenues. For more information about the report, please contact Charles Camaroto in the United States at 888-436-7673 or 516-625-2452, e-mail, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter at @npdtech and @npdgroup.