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International 3D Society Announces Award

The International 3D Society announced it will bestow its Harold Lloyd Award recognizing visionary individuals whose contributions have advanced the art and technologies of Stereoscopic 3D.

According to the statement, the first award will be presented by Suzanne Lloyd, granddaughter of stereoscopic 3D pioneer, actor and director Harold Lloyd, at the 3D Society Technology Awards, Tuesday, October 5, 2010.

For more information visit: www.international3dsociety.com


Unedited press release follows:

International 3D Society Announces Harold Lloyd Award

LOS ANGELES, July 6 — The International 3D Society announced today it will bestow the prestigious Harold Lloyd Award recognizing visionary individuals whose contributions have advanced the art and technologies of Stereoscopic 3D. The first award will be presented by Suzanne Lloyd, granddaughter of stereoscopic 3D pioneer, actor and director Harold Lloyd, at the 3D Society Technology Awards, Tuesday, October 5, 2010.

“My grandfather was always on the cutting edge of filmmaking. He poured his passion, enthusiasm and creativity into his craft – and that was as true as ever the moment Harold picked up a 3D Camera. He knew that 3D would become the medium of the future, and spent decades capturing the world in this new and exciting way. I know my grandfather would be so very excited and honored to be a part of another momentous turning point in filmmaking,” commented Suzanne Lloyd, Chairman of Harold Lloyd Entertainment.

Harold Lloyd began photographing his friends and family such as Marilyn Monroe, Humphrey Bogart, Lauren Bacall, and Ronald Reagan with a Stereoscopic 3D still camera in 1947. Lloyd also mastered the art of pin-up photography, capturing models including Betty Paige.

Lenny Lipton, Awards Chairman and President, Oculus 3D, remarked, “Harold Lloyd’s stature as a Legendary Star and Filmmaker, combined with his vision and passion for Stereoscopic 3D, make the presentation of our first Harold Lloyd Award truly an important occasion.”

Lloyd’s Hollywood career spanned 3 decades and more than 200 movies, as Legendary Star, Director and Producer. He was ranked among the elite of Hollywood from the inception of filmmaking, starting in silent film. The Harold Lloyd Award honors his mastery of the film medium, and that of those who will be named recipients each year.

“Harold Lloyd not only understood and advocated 3D; he formed and was the first President of the Hollywood Stereoscopic Society in 1950. Mr. Lloyd not only believed in 3D, he left us with the concept of a 3D Society. He pioneered the trail we travel today,” added Jim Chabin, President of the International 3D Society.

The International 3D Society provides community, education, and recognition to its membership and is dedicated to the advancement of Stereoscopic 3D arts and technology.

International 3D Society sponsors include Signature Sponsor XpanD and Founding Sponsors MasterImage 3D, Panasonic Hollywood Lab, DreamWorks Animation (DWA), Dolby, IMAX, and Member Sponsor, Discovery Communications. For membership or nomination information, please visit www.international3dsociety.com.

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