Unedited press release follows:
Interpret Joins the Digital Entertainment Group (DEG)
SANTA MONICA, Calif. — Interpret, a leading entertainment, media and technology market research firm, is excited to announce that it has joined the DEG: The Digital Entertainment Group (DEG) as an Associate Member.
Over the past year, Interpret has provided data and analysis for the DEG, which focuses on consumer attitudes and behaviors regarding home entertainment technologies and content. The data is part of Interpret’s much larger New Media Measure™ syndicated survey, which tracks consumer attitudes and behaviors across a wide variety of media, from games to movies to social media to mobile.
“Interpret is thrilled to be joining the DEG,” said Grant Johnson, President at Interpret. “We’ve partnered with the DEG on a number of projects and we look forward to continuing the partnership as the DEG continues to promote the benefits of Blu-ray, VOD, EST, UltraViolet and other groundbreaking home entertainment technologies.”
About Interpret LLC
Interpret is a leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret’s unique combination of syndicated measurement products and custom market research services provides a common language for the key stakeholders of the digital age. www.interpretllc.com.
About DEG: The Digital Entertainment Group
The DEG is a Los Angeles-based, industry-funded nonprofit corporation that advocates and promotes many consumer benefits associated with various home entertainment products, including both physical and digital media on a variety of platforms. The DEG helps provide information and perspective about the home entertainment industry. www.degonline.org