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Interpret to Present Survey Results at 3D Entertainment Summit

Interpret LLC announced that it will present its latest survey report on consumer attitudes towards 3D at the third annual 3D Entertainment Summit.

According to the statement, the 3D Entertainment Summit takes place September 15-16, 2010 at the Hilton Los Angeles in Universal City, CA.

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Unedited press release follows:

Interpret LLC to Present Updated Survey Results on 3D Consumer Habits and Attitudes as Part of Third Annual 3D Entertainment Summit™

Two-Day Conference, Presented in Association With Variety, Set for September 15-16 in Los Angeles

3D Entertainment Summit 2010

LOS ANGELES & MILFORD, Conn.–Interpret LLC, a leading entertainment, media and technology measurement and market research firm, will present its latest survey report on consumer attitudes towards 3D at the third annual 3D Entertainment Summit™ presented in association with Variety. The announcement was made today by conference co-producers Bob Dowling, President of The Bob Dowling Group; and John Golicz, CEO of Unicomm LLC, a leading event management company; along with Michael Dowling, CEO of Interpret LLC. The 3D Entertainment Summit™ takes place Wednesday-Thursday, September 15-16, 2010 at the Hilton Los Angeles in Universal City, CA.

“As demonstrated by the massive marketing efforts supporting, and audience response to, 3D broadcasts of soccer’s World Cup and the Major League Baseball All Star game, the rate of change in the 3D ecosystem is difficult to underestimate,” said Unicomm’s John Golicz. “In our role as the definitive source of info on current 3D trends, we invited Interpret to formally present its current findings at this September’s conference in order to provide the most up-to-date measurements of this constantly shifting landscape to our attendees.”

Based on consumer data gleaned from its first report on 3D consumer attitudes in June 2010, Interpret predicted that more than four million 3D televisions would be sold in the U.S. in the next year. Since issuance of that initial report, the company is gearing up to field a follow-up survey to gauge the impact of multiple new factors in the 3D arena to provide insight to retailers, manufacturers, and content owners in advance of the holiday season.

“Given the speed with which this market is changing,” said Interpret’s Michael Dowling, “combined with the large-scale bets manufacturers, retailers and content companies are making on 3D, we felt it was necessary for our clients to get out ahead of fast-evolving consumer attitudes and preferences.”

Interpret presented its first report, 3D State of Union: Are Consumers Ready? this past June, finding that marketing campaigns of TV manufacturers and product demos at retail had spurred consumer interest in 3D technologies. In addition to revisiting many of the topics covered in its June 2010 study, Interpret will also examine several new topics, including: 3D gaming software, 3D capture, price premiums for 3D Blu-ray discs, 3D television service providers, and retail channel dynamics. (Interpret’s reports are available at

Keynote Speakers at the 3D Entertainment Summit™ presented in association with Variety include Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; writer-director M. Night Shyamalan (The Last Airbender; The Sixth Sense); and Chris Cookson, President of Sony Pictures Technologies.

The 3D Entertainment Summit™ offers a mix of general sessions and panel sessions presented by a host of industry experts and executives. The highly interactive, discussion-driven environment allows entertainment professionals the opportunity to gain practical insight into 3D technology, market considerations, adoption rates, creative and production strategies, and talent and licensing issues to gain a better sense of how 3D relates to their future.

Premier Sponsors of the 3D Entertainment Summit presented in association with Variety include: RealD, the conference 3D provider; Sony Electronics, including its Digital Cinema Solutions group which is the official projection sponsor of the general sessions; Co-Sponsor: DEG (The Digital Entertainment Group); Official Sponsors include: MASTERIMAGE 3D; Supporting Sponsors include: Samsung Electronics; Sponsors include: NVIDIA Corporation, Mitsubishi Digital Electronics, Hyundai, Technicolor, BSAT Labs (2D to 3D conversion), JVC U.S.A., VOLFONI 3D Eyewear, Legend 3D, Sensio Technologies, IMAX Corporation, Dolby Laboratories, SRS Labs, Panavision, DreamWorks and Panasonic Consumer Electronics Company; Screen Sponsors: Harkness Screens and Strong / MDI Screen Systems; Supporters: Micoy Corporation, GUNNAR Optiks, American Paper Optics, Lightspeed Design, Inc. / DepthQ, Roxio, Quantel Inc., Spatial View, JUMP! 3D, Marchon 3D, Reliance MediaWorks, Virtual Images, from IGH Solutions, Transilwrap Company Inc., and TriOviz SAS; Industry Partners: Interpret LLC, ICG Magazine, Screen Digest, , S3DGA (The S-3D Gaming Alliance) and Meant to Be Seen (, the foremost authority group on consumer S-3D gaming and entertainment.

The 3D Entertainment Summit™ presented in association with Variety is the definitive conference devoted to examining and analyzing the burgeoning confluence of 3D and entertainment. Last year’s event attracted more than 500 attendees representing a “who’s who” in 3D from top brands and all aspects of the entertainment community. The Summit has drawn international media coverage and boasted industry leading sponsors supporting its status as a “thought leadership” event. For more information, please visit:

The 3D Gaming Summit™ in association with Variety, the most recent addition to the entertainment industry series of events produced by The Bob Dowling Group and Unicomm, LLC, featured an all-star speaker roster of industry leaders this past April. Keynotes included producer Jon Landau (Avatar), director Paul W.S. Anderson (Resident Evil), and executives Phil Eisler (NVIDIA) and Josh Greer (RealD). For more information:

LA Mobile Entertainment SummitTM in association with Variety and in partnership with the Mobile Excellence Awards, the most influential and coveted awards program in the mobile industry, brings together the brightest minds in the mobile ecosystem for a two-day conference packed with in-depth, interactive discussions. From start-ups, studios, content providers, entertainment, apps and handsets, to brands and more, industry luminaries will share best practices and discuss the future of mobile entertainment to provide a unique and deep reach into the mobile and entertainment world. More information can be found at

Unicomm LLC is an independent business-to-business communications company specializing in originating and managing world-class trade shows and conferences in underserved and nascent markets. Founded in 1998 in Milford, CT, Unicomm enjoys an impressive track record of dozens of successful show launches and hundreds of event productions. Unicomm’s properties include the 3D Entertainment Summit in association with Variety, The 3D Gaming Summit in association with Variety, the LA Mobile Entertainment Summit in association with Variety, the LA Times Travel & Adventure Show, Travel & Adventure Shows in NY, CH, DC and Santa Clara, and other specialty travel events. For more information:

The Bob Dowling Group – For 17 years through 2007, Bob Dowling was editor-in-chief and publisher of The Hollywood Reporter and president of the VNU Business Media Film and Performing Arts Group. During Dowling’s tenure, The Reporter launched numerous new products, including the Web site, e-mail edition, weekly edition, THR East, Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as well as many annual events such as the Women in Entertainment Power 100 stand-alone issue and its related breakfast event, the Next Generation ranking of prominent young executives, the Film and TV Music Conference and the reorganized Key Art Awards. Dowling recently started his own information and consulting firm, the Bob Dowling Group, to serve clients looking to navigate the converging worlds of entertainment and technology, with the 3D Entertainment Summit as a lead project.

Variety – Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).