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Kyp Inks eBridge Marketing Deal with Sony DADC

Kyp announced that it will become the preferred sales partner for Sony DADC’s eBridge personalized optical disc-based marketing service.

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Unedited press release follows:

Kyp® Announces Major North American Marketing Deal with Sony DADC

NEW YORK–Kyp®, a leading engagement specialist, today announced that it will become the preferred sales partner of Sony DADC, a leading disc and digital solution provider in connection with Sony DADC’s eBridge suite of solutions.

The deal will combine Kyp’s consumer engagement expertise with Sony DADC’s personalization technology. Kyp will launch the North American relationship as part of the Direct Marketing Association conference in October in San Francisco.

The eBridge suite of solutions allows marketers to deliver personalized, rich-media content to consumers via an optical media disc, before seamlessly driving them online. eBridge solutions have already engaged millions of consumers with campaigns for many leading brands.

“Kyp has a proven track record with multiple, successful consumer engagement campaigns and is well suited to add value to the eBridge proposition,” said Christian Dankl, Director of Business Development for Sony DADC.

“We are delighted to continue to expand our global capabilities through our relationship with a business like Sony DADC,” said Nicholas Miller, Chief Executive Officer of Kyp. “Our engagement solutions have delivered great response rates for our clients and we now look forward to working with Sony DADC to deliver outstanding campaigns using this exciting technology.”

The deal with Sony DADC demonstrates the success and growth of New York-based Kyp since its launch in the U.S. three years ago. Kyp has grown into a global marketing force by developing unique solutions that consistently deliver high response rates.

Kyp has offices in New York, Chicago, San Francisco and London, as well as operations in Germany and China.

About Kyp
Kyp® is an engagement marketing company that develops unique solutions using products and services designed to physically engage consumers and promote behavior change.

By appealing to a combination of senses, its patented designs, formats and technologies create intrigue—compelling people to interact with content and get a kick out of discovery.

The result is an ability to enhance performance across a wide range of metrics, such as response rate, conversion rate and customer spend.

Launched in the U.K. in September 2005, Kyp is now a global company based in London, New York, San Francisco and Chicago and operating in Germany and China.

About Sony DADC
Sony DADC- fully owned by Sony Corp. Tokyo- is a leading disc and digital solution provider for the entertainment, education and information industries, offering world-class digital and physical supply chain solutions and software services. The global network comprises optical media production and distribution facilities as well as digital and service facilities in 19 countries worldwide.