For more information visit: www.dts.com
Unedited press release follows:
DTS® and Lenovo Join Forces to Deliver the Ultimate Home Entertainment Experience
CALABASAS, Calif.–DTS, Inc. (Nasdaq:DTSI), the leader in high definition audio, today announced it has entered into an official agreement with Lenovo, one of the world’s largest makers of personal computers, to integrate DTS technology into Lenovo’s new digital home products. These products are scheduled to launch in China in 2011.
Digital home products with DTS audio decoding technology will allow the consumer to enjoy high definition content encoded with DTS Surround Sound. The integration of DTS technology, which has been widely adopted by major Hollywood content providers, enables Lenovo digital home products to deliver a more realistic and engaging entertainment experience.
“DTS is thrilled to partner with Lenovo, an internationally renowned PC maker, innovator and solution provider,” said Roy Law, Corporate Vice President and Greater China Managing Director at DTS, Inc. “Lenovo’s home digital products coupled with DTS technology will bring the highest quality home entertainment experience to consumers. This partnership absolutely underscores and emphasizes DTS’ commitment to expanding the availability of audio technology that will offer the ultimate entertainment experience.”
Mr. Xiong Wen, Director, New Business Development at Lenovo, also expressed strong confidence in the partnership with DTS, and the adoption of its technology. “Lenovo has always regarded customer satisfaction as one of our core values. With the rapid development of entertainment technology and, in particular, ongoing innovations in high definition products, consumers’ demand for high quality audio is greater than ever. In keeping with this trend, partnering with DTS will allow us to bring a full, crystal clear sound experience to our end-users.”
“As DTS continues to expand its technology footprint in various connected CE products such as home theaters, PCs, game consoles and smartphones, the brand is quickly becoming a household name in the HD entertainment space. The company’s partnership with Lenovo further solidifies DTS’ position as a leading provider of high performance audio in the consumer market.
About DTS, INC.
DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smartphones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS’ corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc. All other trademarks are the properties of their respective owners. (c) 2010 DTS, Inc. All rights reserved.
Lenovo is one of the world’s largest makers of personal computers and makes the world’s most innovative PCs. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division. As a result, Lenovo embodies the unique market possibilities in combining the best of East and West — joining North American and China-based technology players in the creation of a unified global PC leader with growing market positions in developed and emerging markets alike. With more than $16 billion in annual revenue, Lenovo’s market strength spans not only market geographies but also the world’s consumer and business PC markets.
Lenovo has operations hubs in Beijing, Raleigh, NC, Singapore and Paris, a marketing hub in Bangalore, India, and major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. The company employs more than 20,000 people worldwide.