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Unedited press release follows:
New LG CURVED OLED TV Is World’s First To Achieve THX Display Certification
ENGLEWOOD CLIFFS, N.J., July 22, 2013 — LG Electronics USA and THX Ltd. today announced that revolutionary new LG CURVED OLED TV is the first OLED TV in the world to achieve THX® Display Certification.
The super-thin 55-inch class (54.6-inch diagonal) LG CURVED OLED TV went on sale to consumers in the United States today at a suggested price of $14,999.
LG’s new model 55EA9800 passed more than 600 THX laboratory tests to ensure it delivers the picture quality of a professional post production display.
“We’re excited about the potential of OLED TV technology and we’re thrilled that consumers are introduced to it through this THX Certified LG model,” said Eric Gemmer, THX Senior Video Engineer. “The collaboration between LG and THX sets a very high standard for OLED picture quality.”
According to LG, the new OLED TV’s proprietary WRGB technology is designed to deliver vivid and realistic images. The unique WRGB four-color pixel system features a white sub-pixel that works in conjunction with conventional red, green and blue pixels to create the perfect color output. In addition, LG’s exclusive Color Refiner is designed to deliver greater tonal enhancement, resulting in more vibrant and natural images.
From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, 3D HDTVs and blockbuster movies. Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2013 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. www.lg.com.