For more information visit: www.LG.com
Unedited press release follows:
Expanded Product Line Marries Ultra-Slim Design with 3D Technology to Deliver Ultimate Theater Experience
NEW YORK, Dec. 14, 2010 — LG Electronics, a leader in LED display technologies, unveiled the next generation of flat panel televisions featuring NANO Lighting Technology that will redefine “clarity” in FULL LED TVs at its CES Sneak Peek event in New York City.
The LW9500 and LW7700 NANO FULL LED TV series push the boundaries of viewing pleasure with their NANO Lighting Technology, which produces LG’s brightest, clearest and smoothest picture yet. An extremely thin film printed with a proprietary light dispersion pattern combined with a full array of LEDs disperses light more evenly across the screen, creating pictures that are brighter and more uniform than conventional edge-lit LED sets. What’s more, an Anti-Reflection Panel on the screen minimizes reflection from external light sources, including sunlight, to provide a crystal clear picture.
The LW9500 and LW7700 boast improved localized dimming in both 2D and 3D with their Micro Pixel Control. By manipulating individual LED blocks, Micro Pixel Control adds even greater range and life to colors, from the deepest, darkest blacks to the most natural colors. The LW9500 is further enhanced by LG’s TruMotion 480Hz, while the LW7700 features LG’s TruMotion 240Hz, both of which deliver super-fast processing rates for moving images making them virtually blur-free. The overall effect is a picture so smooth, sharp and realistic; it’s as if the action is playing out right in viewers’ living rooms.
As LG’s picture technology continues to evolve, so does its innovative INFINIA Design. The ultra-slim profile of the NANO backlighting unit enables overall set depth and bezel to be as thin as less than one inch. With a bezel this narrow, the elegant, understated INFINIA Design allows the NANO series to complement any interior. Combining superior picture quality with an alluring design, these models deliver perfect visual harmony.
Both the LW9500 and LW7700 deliver LG’s best 3D images yet*. By ensuring a more uniform distribution of light from the LED backlight panels, the NANO series illuminates the screen more effectively for 3D pictures of unprecedented clarity and brightness.
Using NANO Lighting Technology, LG has taken its FULL LED picture and made it even more exhilarating. Whether in 2D or 3D, NANO FULL LED TV raises the bar for television viewing with pictures that are as engrossing as they are strikingly realistic. With the exceptional picture of LG’s LW9500 and LW7700, viewers can now see FULL LED in a whole new light.
Screen sizes range from 47- to 60-inch classes. The LG NANO FULL LED TVs are also undergoing THX 2D and 3D Display Certification. Additional details on the models including specs, pricing and availability will be announced at the 2011 International Consumer Electronics Show in January.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, and air conditioning and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.LG.com.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
Product specs, pricing and availability are subject to change
* For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider. 3D glasses required and sold separately.