For more information visit: www.lg.com
Unedited press release follows:
LG Electronics’ First-Ever Appearance At Comic-Con Showcases Groundbreaking 3D And HD Technology
Alliance With Legendary Entertainment Brings Blockbuster Movies To Life
LG HD TVs, Mobile Phones Create Unprecedented Cinematic Viewing Experience For Legendary Movie Reveals
SAN DIEGO, July 11, 2012 — LG Electronics USA and Legendary Entertainment are joining forces to deliver a once-in-a-lifetime entertainment experience for visitors to the Legendary booth (#3920) at Comic-Con International, the nation’s largest gathering of film, gaming and comic-book fans, running from July 12–15.
As more than half a million Comic-Con attendees descend on San Diego this week, many will be treated to an awe-inspiring entertainment phenomenon when Legendary provides a sneak peek of future films and other content exclusively on LG CINEMA 3D Smart TVs and premium LG smartphones with 3D and True HD displays. In this groundbreaking event, LG will prove it’s possible to bring a movie-theater-quality viewing experience into the living room—and even into the palm of one’s hand.
“Legendary and LG share a common vision of delivering an unparalleled entertainment experience,” said James Fishler, senior vice president of marketing and go-to-market operations, LG Electronics USA. “Legendary’s highly acclaimed film and media catalog takes Comic-Con attendees to the front line and into the action on LG 3D and HD devices, allowing them to experience their favorite heroes and villains like never before.”
Legendary content will be shown exclusively on LG displays, such as the popular LM7600 and LM6200 LED CINEMA 3D Smart TVs, and on LG HD smartphones, including the LG Spectrum and LG Nitro. These viewing platforms are expected to thrill attendees with amazing HD picture quality and LG Cinema 3D technology for TVs.
Legendary fans attending Comic-Con also will have the opportunity to experience “The Pass,” a fun and interactive contest in which participants are challenged with a set of tasks and rewarded with a Legendary T-shirt and the chance to win a VIP ticket for access to two exclusive screenings, shown for the first time on the LG CINEMA 3D Smart TVs and LG smartphones with True HD displays. Winners also have a chance to get a first-look at upcoming films such as “Pacific Rim” and “Seventh Son,” and get up close and personal with some of Legendary’s directors and other talent.
For more information about how to participate in the contest, show attendees can “Like” Legendary’s Facebook page or follow @LegendaryEnt on Twitter where real-time clues will be provided during the convention.
For more information about LG, please visit LG.com or “Like” and follow us on www.facebook.com/lgusamobile and @LGUS.
For complete information about Legendary’s Comic-Con schedule, please visit http://www.legendary.com/events/event/san-diego-comic-con-2012/
For official rules, please visit http://www.legendary.com/uploads/promotions/the_pass_official_rules.pdf
Designs, features and specifications subject to change without notice. LG LED TVs are LCD TVs with LED backlighting.
For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com.
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television (Legendary Television) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Legendary is building a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. Among the wholly-owned projects that Legendary Pictures is currently developing in-house are the upcoming Seventh Son, directed by Sergei Bodrov; the Jackie Robinson biopic 42; an adaptation of the phenomenally successful interactive game universe Warcraft; Godzilla, based on Toho Company’s famed character; Warren Ellis’ Gravel; and Mass Effect, based on Electronic Arts’ and BioWare’s hit videogame franchise. Upcoming Legendary releases with partner Warner Bros. include the highly anticipated Pacific Rim, as well as Hangover 3, Man of Steel, Jack the Giant Killer, 300: Battle of Artemisium, and this summer’s The Dark Knight Rises. Previous successful Legendary and Warner Bros. releases include the critically acclaimed Inception, which has been a box office smash grossing more than $823 million worldwide, as well as the global blockbusters The Hangover, Parts I and II (over $1 billion worldwide total), Clash of the Titans ($493 million worldwide), The Dark Knight ($1 billion worldwide), and 300 ($456 million worldwide). The Legendary Comics division is releasing The Tower Chronicles this fall, created by Thomas Tull and developed by Tull and Matt Wagner. For more information, please visit www.legendary.com.