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LG Takes Cinema 3D TV Taste Test to LA

LG Electronics announced that consumers who participated in its 3D TV Challenge event in Los Angeles preferred the company’s Cinema 3D TV over the competition.

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Unedited press release follows:

LG CINEMA 3D HDTV Beats Competition in Live Consumer Challenge

Los Angeles Consumers Choose LG CINEMA 3D Over Conventional 3D in Side-by-Side Comparison

LOS ANGELES, Sept. 13, 2011 — Entertainment-savvy Angelenos have spoken. Results from a local “3D TV Challenge” further solidified LG CINEMA 3D’s position as the consumer-preferred* 3D TV. In the face-off, designed to educate consumers about 3D TV, LG CINEMA 3D was once again declared the undeniable consumer favorite for overall 3D experience versus conventional 3D TVs using active-shutter 3D glasses.

At the Santa Anita Mall, Sept. 8-11, more than 3,300 people viewed both types of 3D TVs and voted for their favorite 3D experience. By the end of the four-day LA challenge, 78 percent said they prefer LG CINEMA 3D over the competition. While informal, the results of the consumer challenge echo comprehensive, third-party 3D TV tests showing that four out five people choose LG CINEMA 3D over Sony and Samsung*.

“We’re not surprised by the results of the 3D consumer challenge,” said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. “Our goal has always been to give people what they want in a TV: outstanding picture quality, a robust feature set and a compelling, comfortable viewing experience. The message from consumers in Los Angeles is loud and clear, LG CINEMA 3D gives people what they want.”

The challenge, which also was conducted in New York and Chicago last month, was designed to educate consumers about the different kinds of 3D TV technology available and collect anecdotal information on consumer preference. In the fun, interactive experience, the TVs and glasses were unbranded and displayed the same 3D video content. Consumers were then asked to vote on which they preferred. The 3D challenge measured real-time consumer choice between 3D technology using battery-operated active-shutter glasses that sync with an emitter on the TV and LG CINEMA 3D that uses passive technology and polarized glasses similar to those used in movie theaters.

All told, out of a total of 9,507 consumers who participated in the 3D Challenge in Los Angeles, New York and Chicago, 7,435 registered their preference for LG CINEMA 3D.

Consumers Speak their Minds about 3D TV

“I loved it. The LG [TV] was much brighter and stood out,” said Peter Won, San Gabriel, Calif., who participated in the LG CINEMA 3D Challenge at the Santa Anita Mall.

Sammie Giancola, Huntington Park, Calif., said “the LG [TV] seemed much deeper. I could really tell the difference….”

Jan Ruiz, Arcadia, Calif., preferred LG because she felt it was “much deeper and more crisp than the Samsung.”

Watching the LG CINEMA 3D TV at the Santa Anita Mall, Luis Hernandez, Pasadena, Calif., noted “the [LG] colors are vibrant and beautifully saturated.”

CINEMA 3D Product Line Expanding
LG has expanded the CINEMA 3D series to include 10 models available now: the 55-inch class size (54.6-inch measured diagonally) THX-Display-Certified NANO FULL HD Model 55LW9800; the LW6500 series in 47-, 55- and 65-inch class screen sizes (47.0-, 54.6- and 64.7-inch diagonals, respectively); the LW5600 and the LW5700 series in 47- and 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively); and new LW5300 entertainment packages bundled with a 3D Blu-ray player in 47- or 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively).

All LG CINEMA 3D models include four pairs of lightweight, 3D glasses and additional sets of glasses are available for affordable purchase.

For more information on LG CINEMA 3D visit

*Based on LG consumer perception study of LG CINEMA 3D TV vs. Samsung and Sony active 3D TVs in factory default settings, May 2011. LG TV model 47LW5600 with model AG-F200 glasses; Samsung TV model UN46D6420 with model SSG-3100GB glasses; Sony TV model KDL-46EX723 with model TDGBR100/B glasses. Certain claims are based on percentages which have been rounded to the nearest tenth of a percent. The four out of five claim is based on overall 3D experience. Glasses claim is based on weight, comfort and overall preference among all participants surveyed.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit

Designs, features and specifications subject to change without notice.

For a small percentage of the population, the viewing of stereoscopic 3D video may cause discomfort such as dizziness or nausea. If you experience any of these symptoms, discontinue using the 3D functionality and contact your health care provider.