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Lite-On Launches iHAS524 24X DVD Writer with LabelTag

Lite-On announced the immediate availability of its iHAS524 internal DVD writer.

According to the statement, the iHAS524 ($39.99 MSRP) delivers a maximum write speed of 24X on select DVD recordable media, which is among the fastest available drives in the in the market. The iHAS524 also features Lite-On’s latest patented LabelTag technology, a unique disc-labeling feature for CDs and DVDs. With LabelTag, users can use any standard optical storage disc to burn data and create a label in a circular motion in the same recording session.

For more information visit: www.liteonit.com


Unedited press release follows:

Lite-On’s iHAS524 24X Internal DVD Writer with LabelTag Available Now

New iHAS524 offers 24X DVD writing speeds and the unique LabelTag feature for simple disc labeling

Fremont, CA – July 6, 2010 – Lite-On (www.liteonit.com), a global leader of optical storage solutions, announces the immediate availability of its iHAS524 internal DVD writer. The iHAS524 delivers a maximum write speed of 24X on select DVD recordable media, which is among the fastest available drives in the in the market. The iHAS524 features Lite-On’s latest patented LabelTag technology – a unique disc-labeling feature for CDs and DVDs.

LabelTag is the latest disc-labeling feature that eliminates the need for markers, stickers or other labeling methods, making it a perfect way to label discs without using any special media or tools. With LabelTag, users can use any standard optical storage disc to burn data and create a label in a circular motion in the same session.

LabelTag’s innovative technology makes disc-labeling as easy as burning data by allowing users to continue to add data after a label has been created. The use of this latest innovation makes it a cost-effective and an efficient form of disc-labeling. It also allows users to make creative and professional-looking labels without the hassles.

“We’ve been looking forward to the introduction of our LabelTag technology and are proud to offer it to our consumers,” said Christine Hsing, Marketing Manager at PLDS. “By offering write speeds up to 24X, combined with the convenience of LabelTag and an affordable price of $39.99 MSRP, the iHAS524 stands out in the crowd and is a must-have device.”

In addition to LabelTag, the iHAS524 comes with Smart-BurnTM and Smart-X technologies allowing users to achieve the highest writing quality for every burn and experience a smooth and quiet playback quality.

The iHAS524 24X Internal DVD Writer with LabelTag is available now at major retailers and on-line stores. For additional information, please visit www.liteonit.com.

About PLDS
PLDS (Philips & Lite-On Digital Solutions) is a joint venture between Royal Philips Electronics and Lite-On IT Corporation that is responsible for the sales and marketing of Lite-On branded Optical Disc Drive (ODD) business. The combination of a strong R&D focus and access to enormous production capacity makes PLDS an industry leading company. PLDS is dedicated to excellence and devote best efforts to further expand innovative quality product offerings for the PC industry and strengthen its top global position in the ODD industry.

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