According to the statement, Marchon also announced it has agreed to purchase the 3D assets from MicroVision Optical to launch its 3D company, Marchon3D.
Unedited press release follows:
Marchon Eyewear Signs Global Licensing Agreement with RealD
Marchon3D™ Provides Breakthrough 3D Premium Lens Technology
MELVILLE, N.Y. and LOS ANGELES, July 13 — Marchon® Eyewear and RealD Inc., a leading provider of 3D technology for cinema, consumer electronics and professional applications, announced today that they have signed a global licensing agreement to use the RealD brand for sales of Marchon3D™ eyewear. Additionally, to provide consumers with the best in 3D eyewear technology and design, Marchon announced they have agreed to purchase the 3D assets from MicroVision Optical to launch its 3D company, Marchon3D. David Johnson will serve as President of Marchon3D.
Through the terms of the global licensing agreement, Marchon3D will distribute its RealD-compatible 3D glasses in cinemas, retail locations, e-commerce sites and through electronic equipment manufacturers worldwide. Marchon3D’s parent company, Marchon Eyewear, one of the world’s largest manufacturers and distributors of eyewear and sunwear, will market designer 3D eyewear and a prescription 3D lens directly to eyecare professionals. Marchon Eyewear currently distributes its products in over 100 countries, with regional headquarters in New York, Amsterdam, Tokyo and Hong Kong.
“RealD is committed to providing moviegoers with a premium 3D viewing experience. Marchon3D has developed a new breed of 3D eyewear that raises the bar, allowing moviegoers to experience RealD 3D with glasses in a design and fit all their own,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “We understand that just as movie selection is a reflection of personal taste, some RealD 3D fans want a choice of 3D eyewear that fits their personal style. Marchon3D has brought a new level of fashion to RealD-branded 3D glasses.”
Marchon3D eyewear features a portfolio of patent-pending circular polarized 3D lens technologies that stand apart from all other premium 3D lenses due to unique, curved lens designs. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience. Additionally, the 3D eyewear provides top performance not only in RealD-enabled theaters, but also with compatible passive-system 3D televisions, laptops and monitors. The company has the ability to make passive 3D eyewear for any specification, and is already working with leading cinema, TV, computer and electronics equipment manufacturers globally. A key feature of the new eyewear is that the lenses also block 100 percent of UVA and UVB rays and can be used as sunglasses.
“Marchon3D has the ability to design and produce advanced eyewear with significant fashion enhancements that together produce the highest quality 3D viewing experience,” said Al Berg, Founder of Marchon Eyewear.
Claudio Gottardi, President of Marchon Eyewear, adds, “Marchon3D will focus on specific market segments while Marchon Eyewear will directly market the 3D technology to eyecare professionals around the world.”
Details of Marchon3D eyewear can be found at www.marchon3d.com.
Marchon3D is the premier designer, manufacturer and global distributor of circular polarized, passive 3D eyewear. Marchon3D eyewear utilizes ground-breaking and patent-pending curved lens technology that can be fitted in today’s most premium and modern frame styles, offering wearers great choices in fashion, comfort and superior 3D viewing performance in RealD-equipped theaters and with compatible passive 3D technology televisions and monitors. Marchon Eyewear is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, serving customers in over 100 countries worldwide, with regional headquarters in New York, Amsterdam, Hong Kong and Tokyo. For more information, visit www.marchon3d.com.
About RealD Inc.
RealD Inc. is a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies. RealD’s extensive intellectual property portfolio enables a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays. RealD’s cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures. For more information about RealD, please visit its website at www.reald.com