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Marchon3D and Rogue Launch 3D Glasses

Marchon3D announced that it and the Rogue division of Relativity Media will unveil a new line of branded 3D glasses called ROGUE 3D at the world premiere of Immortals on November 7, 2011.

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Unedited press release follows:

Rogue Partners with Marchon3D® to Launch ROGUE 3D Collection of 3D Glasses

New Stylish Collection of ROGUE 3D Glasses to be Unveiled at World Premiere of the Visually-Stunning 3D Epic Adventure Immortals

MELVILLE, N.Y., Nov. 7, 2011 — Rogue, a division of Relativity Media, a next-generation studio, and Marchon3D®, the leader in 3D eyewear, are teaming up to create a new line of branded 3D glasses called ROGUE 3D.

The new line will officially be on sale via beginning November 4, 2011, just in time for the highly-anticipated world premiere of Immortals on November 7, 2011, where fans will get a chance to experience the movie’s epic battle scenes as never before. The film will be released by Relativity Media on November 11, 2011.

The ROGUE 3D glasses, powered by Marchon3D’s patented circular-polarized, passive 3D lens technology, will initially come in four styles including an aviator style in three colors (red, brown and gun metal) and a sport wrap style in black with signature red accents. Additional styles and colors will be rolled out in the coming months and will have a suggested retail price of $49.95.

“Marchon3D has combined advanced optically contoured 3D lens technology with great style to deliver the highest quality and value to the customer,” said Randall Cox, President, Rogue Life. “For movie makers, there is so much creativity and passion that gets poured into the making of 3D films that we want fans to have the best possible 3D eyewear to experience each and every scene to its fullest potential. In partnering with Marchon3D, we are bringing together the best 3D movie-making technology with the best, most stylish 3D eyewear.”

ROGUE 3D glasses, powered by Marchon3D can be used for more than just viewing 3D movies in the theater; they can also be used when watching passive 3D televisions, 3D laptops and even passive 3D gaming systems.

“Marchon3D’s partnership with Rogue represents what we believe will be the future of superior 3D glasses distribution. This is a great opportunity for people to experience the benefits of high-quality M3D® lens technology and the value of owning their own pair of 3D glasses for all of their 3D needs,” said David Johnson, President, Marchon3D.

About Immortals
From the producers of 300, Mark Canton, Gianni Nunnari, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twilight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at stake.

About Relativity Media
Relativity Media ( is a next-generation studio engaged in multiple aspects of entertainment, including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management and digital media. Additionally, the company makes strategic partnerships with, and investments in, media and entertainment-related companies and assets.

To date, Relativity has produced, distributed, and/or structured financing for more than 200 motion pictures. Released films have accumulated more than $16 billion in worldwide box office receipts. Relativity’s recent films include: Cowboys & Aliens, Bridesmaids, Hop, Limitless, Battle: Los Angeles, Season of The Witch, Little Fockers, The Fighter, The Social Network, Salt, Despicable Me, Grown Ups, Dear John, It’s Complicated, Couples Retreat and Zombieland. Upcoming films for Relativity include: Machine Gun Preacher, Immortals, and Anonymous. Thirty-seven of the company’s films have opened to No. 1 at the box office. Relativity films have earned 60 Oscar® nominations, including nods for The Fighter, The Social Network, The Wolfman, A Serious Man, Frost/Nixon, Atonement, American Gangster and 3:10 to Yuma. Fifty-nine of Relativity’s films have each generated more than $100 million in worldwide box-office receipts.

Relativity also owns and operates Rogue Pictures, a company that specializes in films targeted to the 13-25 year old audience, and RogueLife, Relativity’s digital studio which is developing original content for the Web and creating sustainable online platforms and communities. RelativityREAL, Relativity’s television arm, has 67 projects in production, including 17 original series that are currently airing or will air in the upcoming television season including Police Women for TLC, Coming Home for Lifetime and The Great Food Truck Race for Food Network. For additional information, please visit

About Marchon3D®
Marchon3D® (, a division of Marchon Eyewear, markets 3D eyewear featuring a portfolio of patented and patent-pending M3D® lens technologies that stand apart from all other premium 3D lenses due to its unique, optically contoured lens design. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience. M3D lenses also provide 100 percent UVA/UVB/UVC protection.

About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo and Sean John. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.