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Unedited press release follows:
Marchon3D Inks Deal with MasterImage 3D to Become Premium 3D Eyewear Provider
Marchon3D to Provide 3D Eyewear Exclusively to MasterImage 3D Theaters; Deal Further Solidifies Marchon3D in European and Asian Marketplace
AMSTERDAM, June 29, 2011 — CINEEUROPE — Theater-goers in Asia and Europe no longer have to wait for the most technologically-advanced 3D glasses on the market to watch their favorite 3D movies.
Marchon3D™, a division of Marchon Eyewear, is continuing to expand its international reach by signing a distribution agreement with MasterImage 3D, a leading provider of next-generation 3D solutions and systems, to provide premium 3D eyewear. The partnership will consist of a pan-European and Asian rollout of “in-theater” displays and vending machines featuring the patented EX3D line of glasses.
MasterImage 3D has digital 3D cinema systems in over 60 countries around the world and offers audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The MasterImage MI-2100 digital 3D cinema system offers high-quality presentation, single-or multi-use eyewear, is easily portable between screens. The MasterImage MI-1000 glass filters are universal and work optimally with MasterImage 3D glasses for oversized screen installations.
EX3D is Marchon3D’s line of circular polarized 3D glasses retailing for euro 20-60 for the theater and retail channel.
“Theaters in Europe and Asia are fundamentally different from those theater chains in the United States,” said David Johnson, President of Marchon3D. “MasterImage 3D, has offices all over the world, and very strong relationships with independent theater owners. Partnering with them will ensure the marriage of best-in-class 3D projection with best-in-class 3D glasses.”
This is an exclusive renewable contract that includes full sales and marketing support to promoting the EX3D line in theaters.
“Marchon3D is a world-class designer and distributor of luxury eyewear. We are very excited to partner with such a distinguished brand,” said Peter Koplik, President Digital Cinema, MasterImage 3D. “The EX3D offers movie-goers a premium option as they frequent theaters with MasterImage 3D systems.”
Marchon3D (www.marchon3d.com), a division of Marchon Eyewear, markets 3D eyewear featuring a portfolio of patented and patent-pending M3D™ lens technologies that stand apart from all other premium 3D lenses due to its unique, optically contoured lens design. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience. M3D lenses also provide 100 percent UVA/UVB/UVC protection.