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Unedited press release follows:
The march is on toward the launch of “Titanfall” and the Xbox One team is incredibly excited. Heralded as “the most addictive game ever”, the “most important game in years”, and the “next generation of gaming”, soon you will be able to experience how life is better with a Titan.
In addition to over 6,000 midnight openings at retailers nationwide to celebrate the launch of “Titanfall” on March 11, Xbox One will be hosting a launch celebration in Austin, Texas at South by Southwest on March 10 leading up to the midnight launch. Xbox Corporate Vice President Yusuf Mehdi will be joined by Respawn Entertainment co-founder Vince Zampella and community manager Abbie Heppe, along with fans, developers, and SXSW attendees.
Located at the Microsoft Studio at 323 Congress Ave., the celebration will kick off at 9pm and will feature exclusive opportunities to meet the developers behind “Titanfall,” cool giveaways, and of course, lots of “Titanfall” gameplay. A special performance by Childish Gambino, one of the most exciting young talents in music, mixing a unique blend of hip-hop genres, will cap the evening.
Attendance will be on a first come, first served basis – though you can also follow @MajorNelson and @Xbox on Twitter for exclusive opportunities to win your way in.
If you won’t be in Austin, we don’t want you to miss the special celebration, so we’re building a special Twitch live broadcast just for you. Tune in to our Twitch live broadcast at twitch.tv/xbox or on the Twitch app on Xbox from 10pm-2am CT on March 10 for incredible gameplay action, special appearances from Vince Zampella, Abbie Heppe, Yusuf Mehdi, the legendary team from Rooster Teeth Productions, Xbox Live Gamerscore and achievement leader Stallion83, Xbox’s own Major Nelson, GameTrailers TV and Spike TV host Geoff Keighley, Twitch’s Jon Carnage and many, many more.
We’re planning launch celebrations across Europe, Canada, Mexico, Australia and New Zealand – keep watching Xbox Wire for details as they get confirmed.
Of course, you can also pre-order your special “Titanfall” Bundle for Xbox One and read up on all things “Titanfall”on Xbox Wire or Xbox.com as we countdown to launch. For more information on the Titanfall and Xbox One event at SXSW, go here.