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Moser Baer Unveils Special Edition Flash Drives

Moser Baer announced new special edition USB 2.0 flash drives that feature symbolic representations of the Lord Ganesha and Goddess Lakshmi.

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Unedited press release follows:

Moser Baer offers signature collection of bejewelled pen drives this festive season

New Delhi, Nov 8 , 2012: Moser Baer has introduced its special edition of festive storage media comprising of unique bejewelled ‘Ganesha’ and ‘Lakshmi’ flash drives. The consumers, who are interested to gift their dear ones something different from the usual sweets and chocolates, will surely find the collection apt.

According to Mr. Deepak Shetty, Senior vice President, Domestic Sales and Marketing, Moser Baer, “Of late, we have been seeing a lot of innovation in the pen drives segment in terms of the shape and appearance of the package. But to give it a bejewelled look- is a kind of new avatar which no one in the industry has done so far. We have just tried to bring in a dash of ethnicity to the technology so that the new range gels with the consumer sentiments in the festive season. The range also denotes a style statement and we are hopeful that it will continue to attract the discerning buyers even after the festival season.”

Living up to the festive fervour, the 4 GB and 8 GB variants come in miniaturised symbolic representation of ‘Ganesha’ and ‘Lakshmi’ in shiny golden countenance placed on a serene black background. An elegant golden chain completes the festive look and also makes the product easy to keep and carry.

The technological profile includes: a 2.0/1.1 interface compatible with almost all operating systems (Windows ME/2000/XP/Vista/Mac 9.0 or later/ Linux Kernel 2.4.2 or later). Moser Baer Ganesha pen drive measures 21 X 41.4 X 10 mm and Moser Baer Lakshmi pen drive has 6 x 41 x 8.1 mm dimensions. The ensembles weigh 15.6 – 16.7 gms (including the chain).

Shop for you and your loved ones at and at around 15,000 dealer outlets of Moser Baer across the country. The drives come with a limited warranty of two years.

About Moser Baer India Ltd.
Moser Baer India Limited headquartered in New Delhi, is a leading global tech-manufacturing company. Established in 1983, the company has successfully developed cutting edge technologies to become one of the world’s largest manufacturers of Optical Storage media like CDs and DVDs. The company also emerged as the first to market the next-generation of storage formats like Blu-Ray discs in India. Over the years the company has entered into exciting areas of content replication, home entertainment and is a market leader in the high growth photovoltaic space. It is the only company worldwide to receive the prestigious 5-star rating from TÜV Rheinland for 3 years in a row maintaining highest standards of quality in manufacturing PV modules. Moser Baer India has emerged as one of the most credible brands focused on hi-tech manufacturing and R & D activities. It is continuing to unfold the next generation innovative technologies that will catapult India into a respectable manufacturing hub. Website: