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MPEGIF Master Class in 3D at NAB 2010

The MPEG Industry Forum (MPEGIF) announced that it is presenting its latest MPEGIF Master Class titled “New Dimensions for Digital Television”, to be held at NAB 2010 on Wednesday, April 14th between 9:00am and 12:00pm in the Las Vegas Convention Centre (N234/236).

According to the statement, this most recent edition of the long running, successful Master Class series well known from NAB, IBC and CES in previous years will bring together an exceptional mélange of industry experts and leaders engaged in next generation digital television, multimedia and video entertainment.

Video on Demand, High Definition, Start Over and other time shifted applications have been widely deployed in recent years. This has now been joined by the “TV Everywhere” concept, and 3D is today trying to leap from the theatre into the living room. Every year there is something new to contemplate and for which to potentially plan. Over the years, the MPEG Industry Forum has worked aggressively to bring clarity to the industry’s vision of the future and to advocate for the adoption of standards that accelerate that clarity. This year at NAB this task has become more important than ever as new technologies create new opportunities to make (or lose) money. The 2010 Master Class at NAB is focused around two areas, 3DTV and Quality of Experience, that will bring technologists and leading executives from operators and content owners from around the world to discuss these new opportunities and to share their experience and perspectives.

“It is absolutely crystal clear that 3D is having a major impact on our industry, and it will be very interesting to see how, in this context, content consumption will evolve over the next few years,” said Prof. Dr. h. c. Sebastian Moeritz, President of MPEGIF and CEO at dicas. “One thing is for sure – international open standards such as MPEG-4 AVC/H.264, with its Multiview Coding (MVC) amendment and its Stereo High Profile, will ensure an extraordinary and amazing viewing experience.”

“3D seems to be following in the footsteps of HD and Surround Sound in transitioning from the big screen to smaller screens at home,” said David Price, Vice President of MPEGIF and Vice President at Harmonic. “At the same time as new viewing experiences are becoming possible measurement of both visual and audio quality is becoming increasingly important. The Master Class at NAB is going to thoroughly address both these topics and provide insights from executives at service providers, content owners and leading technologists.”

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