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Unedited press release follows:
My Eye Media Provides Unprecedented 4K Quality Assurance as Enhanced Content Gains Popularity with Consumers
Company offers QC services for 4K, the next generation of image quality for Home Entertainment.
BURBANK, Calif. — As consumer content shifts from high definition to 4K, studios, producers and streaming content providers are evolving into the next generation of Home Entertainment with My Eye Media’s stamp of approval.
Streaming content providers, broadcasters and major studios turn to My Eye Media to ensure their customers will have the best entertainment experience by providing quality assurance for consumer content.
With a big push for 4K-ready monitors and TVs, content providers are relying on My Eye Media’s proprietary 4K workflows to ensure their content meets the new technical requirements.
“Our role is to ensure that the 4K mezzanine files from which consumer content will be derived are of the utmost quality,” says Steve Waugh, My Eye Media’s Chief Technology Officer. “We have developed exclusive workflows that enable us to work efficiently with the tremendous files sizes involved in 4K workflows.”
In addition to the greater resolution that 4K provides, studios are also planning to add increased color depth and improved sound to provide a better overall consumer viewing and listening experience. With content providers now streaming and producing shows in 4K, they are relying on My Eye Media’s expertise in quality control.
“We test native 4K content, not lower-resolution proxy files,” says My Eye Media Executive Vice President of Post Production Services Ken Kiers. “Resolution matters, and our ability to find anomalies early on in the process has the potential to save our customers a lot of money downstream.”
My Eye Media CEO and founder Michael Kadenacy says the company has established a robust and dynamic 4K workflow for its client base that enables My Eye Media to seamlessly manage customer content and deliver it back to them with the assurance of 4K deliverability.
“With 4K’s impact beginning to erupt and as the technology becomes mainstream, our customers recognize the need to have My Eye Media provide the service of assuring that consumers are receiving the highest-quality media experience, wherever they are viewing their content,” Kadenacy says.
About My Eye Media
My Eye Media is an industry-leading postproduction facility providing expert assessment, restoration and digital delivery services to major film and television studios, streaming content providers and independent producers. The company is the most advanced and experienced digital-file testing facility in the world. It recently completed an extensive expansion of its bandwidth capabilities with massive fiber-optic enhancements. My Eye Media was founded in 2004 and operates its 20,000-square-foot, state-of-the-art digital facility in the heart of the postproduction district in Burbank, Calif. The company’s new corporate address is 2211 N. Hollywood Way in Burbank.