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Unedited press release follows:
NAB Show Shanghai Emerges as Premiere Event for Media, Technology and Content Creation in China
– Tradeshow grows attendance and introduces expanded exhibit floor –
WASHINGTON — The National Association of Broadcasters (NAB), producer of NAB Show, today announced registered attendance increased fivefold for the second annual NAB Show Shanghai, held December 6-9 at the Kerry Hotel and the adjacent Shanghai National International Expo Center in the Pudong District of Shanghai, China. The event, which was co-produced by the International High Tech Cultural Device Cluster (TCDIC), attracted over 5,000 attendees from around the world, representing a 525 percent increase over last year.
All numbers are based on pre-show and onsite registration and subject to an ongoing audit.
The 2016 NAB Show Shanghai also included for the first time a full-fledged exhibit floor, spanning 50,000 square feet and featuring 145 media and technology companies, including leading brands like Akamai Technologies, Inc.; B&H Photo Video; Christie; COPPOI; MOG Technologies; NERC-DTV; NewTek; Ricoh; Shanghai Media Group; Shanghai Oriental Pearl Media; Sony and Tata Communications, among others.
NAB launched NAB Show Global Innovation Exchange | Shanghai in 2015, recognizing China’s growing media industry and the need for collaboration on emerging technologies and global business solutions. Designed for media professionals involved in the creation, management and distribution of content across broadcast and digital mediums, NAB Show Shanghai has since evolved into a one-of-a-kind convention for showcasing cutting-edge technology, promoting innovation and offering the opportunity for content creators to gain global perspectives and valuable tools to advance their craft.
“This event plants the NAB and NAB Show flag in one of the fastest growing media markets in the world,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “NAB Show Shanghai is taking off and reaching new heights as indicated by this year’s growth in attendance and exhibits. We look forward to continuing to develop this unique convention as it becomes the premier event of its kind.”
The three-day NAB Show Shanghai conference featured an enhanced program focused on topics such as broadcast, cable, film, virtual reality, over-the-top content and 4K/ultra-high-definition television. The China Post | Production Conference, produced in partnership with Future Media Concepts, included sold-out training workshops for maximizing creativity and efficiency with the industry’s commonly utilized tools and software.
Speakers from NAB included Chris Ornelas, chief operating officer and Sam Matheny, chief technology officer, in addition to high-ranking Chinese government officials and media and technology professionals from Canada, China, Hong Kong, India, Taiwan, the United Kingdom and the United States.
Next year, NAB Show Shanghai will be held June 13-15 in conjunction with the Shanghai International Film and Television Festival.
Additional information about this year’s event is available here.
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
The National Base for International Cultural Trade (Shanghai) International High Tech Cultural Device Cluster is currently located at China (Shanghai) Pilot Free Trade Zone. It is a national platform specializing in offering services to companies in the cultural device industry. TCDIC serves the businesses operating in the domestic and international cultural device industry. It covers the sectors of broadcasting, cinema, mobile internet, stage, game and amusement attraction and other emerging sectors in the cultural device industry. The mission of TCDIC is to advocate innovation and to promote international trade, exchange, and collaboration for domestic and international businesses registered in the Cluster. The functions of the Cluster are trade and presentation, innovative lab, bonded leasing, technical training and etc. The Cluster is the hub connecting global market needs and integrated technology supply in the cultural device industry.