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NCR Deploys More DVD Kiosks in New York City

NCR Corporation announced that it will install its BLOCKBUSTER Express-branded DVD-rental kiosks in 35 locations of Gristedes Inc., a New York City chain of small supermarkets.

According to the statement, New Yorkers can already find BLOCKBUSTER Express kiosks in several Gristedes, with full deployment to be completed in January.

“Our goal is to make every shopping experience a great shopping experience,” said Michael Criscuolo, Gristedes. “The addition of NCR’s BLOCKBUSTER Express-branded DVD rental kiosks means our customers’ shopping experience will be greatly enhanced by having their favorite entertainment titles available in Gristedes. And the low price of $1 per night matches our commitment to offer the lowest prices in town.”

“In large urban areas like New York, DVD Rental kiosks are a great way to conveniently offer entertainment titles without a significant retail footprint,” said Alex Camara, vice president and general manager, NCR Entertainment. “Gristedes has been a fixture in New York for more than 100 years and is a great retail partner for NCR as we expand our presence. Combined with our recent announcement of the largest deployment of DVD rental kiosks in the city at more than 200 Duane Reade locations, New Yorkers will be able to find numerous conveniently-located BLOCKBUSTER Express kiosks.”

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