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Netflix Just for Kids Goes Wii

Netflix, Inc. announced that its Just for Kids section is now available to Netflix members in the U.S. on the Wii game console.

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Unedited press release follows:

Netflix “Just for Kids” Experience Now on Wii

LOS GATOS, Calif., Nov. 22, 2011 — Netflix, Inc. (Nasdaq: NFLX) today announced that its “Just for Kids” section is now available to Netflix members in the U.S. on the Wii™ game console.

Simply selecting Just for Kids within the Netflix app for Wii takes Netflix members to a section that’s perfect for their children 12 and under. Parents and kids can click on their favorite kids characters – from “Phineas and Ferb” to “Elmo” – and find a broad selection of great TV shows and movies featuring that character.

The Netflix Just for Kids section lets users scroll through row after row of TV shows and movies organized by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. Netflix uses ratings and reviews from Common Sense Media in developing the selections. Common Sense Media provides independent ratings, reviews, and information to help parents make great media choices.

Kids are among the most ardent watchers of TV shows and movies. Almost half of the more than 20 million Netflix accounts have been used to instantly watch at least two titles made for kids in the last three months. Just for Kids makes it easier and more fun for kids and families to instantly watch a huge range of kid-friendly TV shows and movies.

The Netflix Just for Kids section is currently available in the U.S. on PC, Mac and the Wii console. Similar functionality will come to many other devices over the next year.

About Netflix:
With more than 20 million streaming members in the United States, Canada and Latin America, Netflix, Inc. [Nasdaq: NFLX] is the world’s leading Internet subscription service for enjoying movies and TV shows. For about US$7.99 a month, Netflix members can instantly watch unlimited movies and TV episodes streaming over the Internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Wii and Sony PS3 consoles; an array of Blu-ray disc players, Internet-connected TVs, home theater systems, digital video recorders and Internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 700 devices that stream from Netflix are available. For additional information, visit Follow Netflix on Facebook and Twitter.

About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.8 billion video games and more than 610 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at