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Unedited press release follows:
Next3D and Turner Broadcasting Expand Alliance to Include Stereoscopic 3D Production and Delivery of Live Events
ATLANTA–Next3D and Turner Broadcasting System, Inc. (TBS, Inc.) have expanded their collaborative alliance to include efforts to deploy 3D technology for the real-time production and streaming delivery of Live events to the emerging home 3D audience. The relationship leverages Next3D’s proprietary stereoscopic encoding technology and content delivery service to implement industry leading tools and techniques for end-to-end stereoscopic content acquisition and delivery.
“Our approach is to partner with advantaged technology companies, such as Next3D, to deliver high-quality 3D content over existing digital infrastructure,” said Jim McCaffrey, Executive Vice President, Operations & Strategy Chief Strategy Officer Turner Broadcasting System, Inc. “Next3D has demonstrated to us that its compression technology addresses some of the major challenges to delivering 3D content.”
“Next3D technology preserves and enhances image quality, producing a theater-like experience, the way 3D in the home should be,” said Steve Heyer, Chairman of Next3D. “Partnering with Turner to deliver Live events in vibrant High-Definition 3D is an important vote of confidence for us.”
Unlike current 3DTV broadcasting methods, which squeeze the 3D image into a single 2D image frame, Next3D’s patent-pending technology enables stereoscopic 3D video encoding and delivery in full high-definition 1080p. Reducing the amount of data to deliver a high definition 3D image by up to 75%, Next3D encoding reduces the bandwidth needed for home-delivery without sacrificing image quality. The ground-breaking technology also retains and enhances image details, critical to pristine 3D HD.
Next3D will demonstrate its advances in 3D technology at NAB 2011 in Las Vegas.
About TBS, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Next3D, Inc. is a leader in stereoscopic 3D technology with more than 65 years of combined experience in media, content production, and stereoscopic delivery and display. With expertise and intellectual property spanning back to the first digital stereoscopic video distribution technology in the mid 1990s, Next3D has one of the most comprehensive and mature technology platforms in the stereoscopic industry. Next3D’s proprietary, patent-pending video compression technology delivers a crisp, clear, and comfortable 3D experience over cable, satellite or broadband.