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NVIDIA Unveils GeForce GTX 660 and GTX 650 GPUs

NVIDIA announced its new GeForce GTX 660 and GTX 650 Graphics Processing Units (GPUs).

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Unedited press release follows:

NVIDIA Brings Power of GeForce GTX to Gamers Everywhere With Two New Kepler-Based GPUs

Priced Starting at $229 and $109, GeForce GTX 660 and GTX 650 More Than Quadruples Performance for Millions of Gamers

SANTA CLARA, CA–(Sep 13, 2012) – NVIDIA today introduced two new high-performance GPUs, the NVIDIA® GeForce® GTX 660 and GeForce GTX 650. These new gaming GPUs deliver the exceptional performance and power efficiency of the award-winning NVIDIA® Kepler™ architecture at price points that will allow more gamers to experience the richness of next-generation PC gaming.

The GeForce GTX 660 and GeForce GTX 650 GPUs set a new benchmark for high-performance, remarkably-priced gaming when paired with the incredible line-up of top DirectX 11 games, including Call of Duty: Black Ops II, Assassin’s Creed III and World of Warcraft: Mists of Pandaria.

The GeForce GTX 660 represents a phenomenal upgrade opportunity for gamers still playing games on last-generation graphics technology. For the millions of gamers still gaming on the GeForce 9800 GT, the 4X performance improvementi delivered by the GTX 660 will be an upgrade temptation not easily resisted. Similarly, the GTX 650 delivers an 8X performance improvement over the 9500 GTii, allowing gamers to step up to the GTX family with a low-cost solution that delivers a significant boost in performance.

Packed with cutting-edge technologies integrated into the NVIDIA Kepler™ architecture — including DirectX 11 Tessellation, NVIDIA PhysX®, NVIDIA Adaptive VSync, and Temporal Anti-Aliasing (TXAA) — only GeForce GTX GPUs, such as the new GTX 660 and GTX 650, will ensure gamers have the most immersive gaming experience possible.

The NVIDIA GeForce GTX 660 and 650 GPUs are available now from the world’s leading add-in card suppliers, including ASL, ASUS, Colorful, ECS, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, Jetway, Leadtek, MSI, Palit, Point of View, PNY, Sparkle and Zotac.

NVIDIA (NASDAQ: NVDA) awakened the world to computer graphics when it invented the GPU in 1999. Today, its processors power a broad range of products from smartphones to supercomputers. NVIDIA’s mobile processors are used in cell phones, tablets and auto infotainment systems. PC gamers rely on GPUs to enjoy spectacularly immersive worlds. Professionals use them to create 3D graphics and visual effects in movies and to design everything from golf clubs to jumbo jets. And researchers utilize GPUs to advance the frontiers of science with high performance computing. The company has more than 5,000 patents issued, allowed or filed, including ones covering ideas essential to modern computing. For more information, see

i Comparing GTX 660 to the 9800 GT in 3D Mark Vantage Performance Preset with PhysX. Scores are 29174 for the 660 and 6918 for the 9800 GT, representing a 4.2X performance improvement. Comparing GTX 660 to the 9800 GT in 3D Mark Vantage Extreme Preset with PhysX. Scores are 12998.4 for the 660 and 2407 for the 9800 GT, representing a 5.4X performance improvement.

ii Comparing GTX 650 to the 9500 GT in 3D Mark Vantage Extreme Preset with PhysX. Scores are 6200 for the 650 and 777 for the 9500 GT, representing an 8.8X performance improvement.