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One Billion Web-Enabled CE Devices by 2015

In-Stat announced it forecasts that, by 2015, there will be one billion web-enabled, stationary consumer electronics devices in operation worldwide.

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Unedited press release follows:

“Smart TVs” Contribute to Global Installed Base of Web-Enabled CE Devices Reaching 1 Billion by 2015

SCOTTSDALE, Ariz., February 18, 2011 – In 2010, there was a rapid shift toward consumer electronics (CE) devices with networking and web content capabilities. Network-enabled CE devices have the ability to connect directly to the Internet or to a home network, while web-enabled, “Smart” devices have to deliver IP-based video content for viewing either on the device itself or on a separate screen. Both types of devices are expected to grow exponentially over the next five years. By 2015, In-Stat ( predicts there will be 1 billion web-enabled, stationary CE devices in operation worldwide.

“Smart TVs” and Blu-ray players (that support online apps) will constitute over 50% of all web-enabled CE device shipments worldwide in 2015,” says Keith Nissen, Principal Analyst. “North America and Europe will remain the primary regional markets for web-enabled, stationary CE devices. Over the next five years, both the North American and European markets will exhibit a 23% CAGR and will account for nearly 70% of the global market.”

Recent research findings include:

* The popularity of over-the-top (OTT) video is creating interest in enhancing the IP video capabilities of cable, satellite, and IPTV set top boxes (STBs). This is creating a growing market for hybrid STBs.

* The vast majority of Blu-ray disc players and recorders shipped will be both network-enabled and web-enabled devices.

* The Asia/Pacific region will favor mobile CE devices over stationary devices but will still show a 20% CAGR in web-enabled stationary devices over the forecast period.

* There are many different TV application platforms. Yahoo! Widgets is the major TV app platform in the industry, though Sony, Samsung, and others have developed their own proprietary platforms. Look for Google TV’s App Store and the Apple TV Apps store to shake things up.

Recent In-Stat research, The Global Market for Web-Enabled “Smart” CE Devices (#IN1004651RC), provides an update on the worldwide deployment of network-enabled and web-enabled stationary CE devices and reviews the economics behind the video entertainment industry today. Included are five-year shipment forecasts, by device, segmented by wired and wireless network connectivity as well as the ability to run online applications/widgets. Devices included are:

* Digital TVs
* DVD and Blu-ray players/recorders
* OTT set top boxes
* Video gaming consoles
* Network storage devices
* Pay-TV set top boxes.

This research is part of In-Stat’s Connected Digital Home service and provides comprehensive analysis of the transformational shifts in digital entertainment networks and business models, including Internet video, interactive advertising, CDNs, and interactive program guides.

About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.