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Online Retailer Sees RED with arvato

arvato digital services announced that in the United Kingdom now employs arvato’s Retail Electronic Distribution (RED) system.

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Unedited press release follows:

arvato digital services signs first UK online retailer for new software e-distribution service to use new arvato RED service as e-distribution platform for Microsoft Windows 7 and Office 2010 software

Jan 19, 2011 – London, UK, 19 January 2011 – Media and communications services provider arvato digital services, a division of arvato Bertelsmann AG, today announced that the British software superstore is the first customer in this country for its new arvato RED (Retail Electronic Distribution) software e-distribution platform. One of only two authorised Microsoft e-distributors in Europe, arvato gives, for the first time in the UK, the ability to offer customers the full range of Microsoft Windows and Office products in download form.

The arvato RED distribution platform is a breakthrough for online retailing by providing a unified, seamless interface between content providers (such as software manufacturers) and online stores. Manufacturers enlist their product just once to the RED Cloud-based distribution platform to make it immediately available through countless online shops to millions of consumers. The advantage for retailers is that they can now stock electronically distributed products from any software publisher they choose without having to sign up with each one individually or build their own systems to manage the downloads.

Retailers have complete control over their customer and revenue streams and avoid the cost of complex supply chains. arvato RED supplies the stores with the latest products and takes care of managing the downloads seamlessly in the background. arvato RED also gives them a compelling alternative to outsourcing through third party or white label stores whose restricted portfolios tend to give the online customer just a fraction of the choice available in the high street.

Consumers also benefit from a smooth, uninterrupted shopping experience. They can visit their favourite online stores, choose a mix of software download licences and mail delivered items, place them in the same basket and pay for them in a single secure electronic transaction.

The arvato RED solution can also be readily expanded to include other arvato offerings such as physical delivery, online marketing or financial services.

“This solution gives for the first time online retailers like ourselves a truly level playing field with which to compete with the major brand leaders,” said Jon Silvera, MD at “The system was extremely quick and easy to implement thanks in no small measure to the friendly, enthusiastic approach and professional dedication of the arvato team.”

“ was looking for a solution for selling Microsoft products as downloads as Microsoft is one of the best-selling publishers in the software category,” said Hans Ulrich Elsner, arvato’s director ESD EMEA. “They chose arvato RED because it is the only available solution which fully integrates into existing online shopping environments without the need for a separate white label or a similar sub-par solution.”

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About arvato RED
arvato RED is breaking open digital content distribution. Leading the market’s evolution from dependency on proprietary channels and outsourced e-commerce sales models, arvato RED enables the first and only open, neutral and efficient network for electronic software distribution. Offering a large catalogue of top tier and long-tail software and games titles alike arvato RED brings global retailers and publishers together, giving them trusted control, to reach an expanded global community of millions of customers, efficiently and securely. arvato RED’s platform seamlessly integrates with existing eCommerce-shops leaving retailers in full control over their customers and revenue.

About arvato digital services
arvato digital services, a subsidiary of the media and communications service provider arvato, offers its business partners in the IT/high-tech, games, video and audio industries a comprehensive range of services and solutions. Eight thousand employees all over the world provide the highest quality service to arvato’s customers – and this began exactly 50 years ago. The global presence of arvato digital services covers 18 countries and five continents.

arvato Digital Services is a market leader in the area of integrated solutions encompassing every aspect of the value chain – from post-production, replication and fulfillment to distribution/supply-chain management and financial services, as well as electronic software distribution. These processes are supported by end-to-end IT systems. With these solutions, arvato Digital Services is able to create added value for its customers and ensure that they are well equipped to meet the challenges of the market.

arvato digital services, a subsidiary of the media and communications service provider arvato, offers its business partners in the IT/high-tech, games, video and audio industries a comprehensive range of services and solutions.