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Panasonic Adds I-playTV to VIERA Connect

Oberon Media announced that Panasonic will make Oberon’s I-playTV a dedicated channel on Panasonic’s 2011 line of VIERA Connect-enabled VIERA HDTVs.

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Unedited press release follows:

Oberon Media Announces Partnership With Panasonic to Launch I-playTV Service

The World’s Leading Multi-Platform Casual Games Company to Offer Games Service on Panasonic’s VIERA Connect™-Enabled VIERA® TVs

NEW YORK – January 5, 2011 – Oberon Media, the world’s leading multi-platform casual games company, today announced a partnership with Panasonic, a leader in Full HD 3D technology and connected TV web entertainment that will make Oberon’s I-playTV a dedicated channel on Panasonic’s 2011 line of VIERA ConnectTM enabled VIERA® HDTVs. I-playTV is Oberon Media’s flagship casual game channel for connected televisions. The I-playTV service will feature top franchises from I-play’s library of hit casual games such as Dream Day Wedding (played more than100 million times online), Bubble Town and Paradise Quest, many hit licensed games, and classics such as Solitaire and Texas Hold’em.

I-playTV will have prominent placement on Panasonic’s VIERA Connect IPTV service and will be featured alongside other premium entertainment services such as YouTube™, Netflix, Amazon Video on Demand, Hulu, and Fox Sports. The I-playTV service was customized for Panasonic’s VIERA Connect IPTV feature on large screen HDTVs and is wholly managed by Oberon Media.

“I-playTV has emerged as the service of choice on connected devices and our partnership with Panasonic cements our leadership role in the connected television space,” said Sharon Rosenman, Senior Director of iTV Business Partnerships for Oberon Media. “The VIERA Connect™ service provides premium entertainment content directly to the user. By incorporating I-playTV into Panasonic’s VIERA Connect™ IPTV service, we will be delivering our games into millions of living rooms.”

“We are very excited to have Oberon’s I-playTV game service as part of our VIERA Connect IPTV offerings in 2011,” said Panasonic Corporation of North America Vice President Merwan Mereby. “VIERA Connect is taking connected TV to a whole new level of interactivity for consumers to deliver an unprecedented, more robust, two-way interactive set of features such as Oberon’s I-playTV game service for consumers to enjoy directly through their Panasonic VIERA® HDTVs.”

Demonstrations of the I-playTV service can be seen at CES 2011 and will be live to the public later in the year.

About Oberon Media
Oberon Media is the world’s leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world’s leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media’s game publishing division, I-play, works with the industry’s most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

About Panasonic Consumer Electronics Company:
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs.