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Panasonic Announces 2011 Camcorder Prices

Panasonic Consumer Electronics Company announced pricing for its 2011 line of full-high definition (HD) 3MOS and 1MOS, as well as standard definition (SD) camcorders.

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Unedited press release follows:

Panasonic Announces Pricing for 2011 Line of Camcorders, Including 3D-Capable, Full HD Models

SECAUCUS, N.J., Feb. 1, 2011 — Panasonic today announces pricing for its 2011 line of full-High Definition (HD) 3MOS models, the HDC-TM900, HDC-HS900 and HDC-SD800; as well as its Full-High Definition 1MOS models, the HDC-TM90, HDC-SD90, HDC-TM80, HDC-HS80, HDC-SD80, HDC-SD40 and HDC-TM40; and the standard definition models, HDC-H100, HDC-T70 and HDC-S70. All 13 models, in addition to a new optional 3D conversion lens (VW-CLT1), will be available in March 2011.

The Panasonic Full-HD camcorders will be available for suggested retail prices (SRP) of $1,399.95 for the HDC-HS900; $1099.99 for the HDC-TM900 and $849.99 for the HDC-SD800. The new Full-HD camcorders feature 1920 x 1080 resolution with 1080/60p recording to create crisp, detailed videos, and can also shoot 3D videos when used with Panasonic’s optional 3D conversion lens (VW-CLT1). The 3D conversion lens has an SRP of $349.99 and can capture vivid 3D imagery, which can be played back on a Panasonic VIERA 3D TV* or AVCHD-compatible player/recorder. The HDC-TM900 and HDC-HS900 both feature a manual ring for increased creativity, a 20x zoom and an intuitive 3.5″ touch-screen LCD. All three models can record to SDXC/SDHC/SD Memory Cards, while the HDC-TM900 has 32GB** of internal memory and the HDC-HS900 has a hard disk drive that holds up to 220GB.

Panasonic’s Full-HD camcorders with a 1MOS sensor will have SRPs of $599.99 for the HDC-TM90 and HDC-HS80; $549.99 for the HDC-SD90; $499.99 for the HDC-TM80; $449.95 for the HDC-SD80; $399.99 for the HDC-TM40 and $349.99 for the HDC-SD40. These camcorders have 1920 x 1080 resolution with wide-angle lenses. The HDC-TM90 and HDC-SD90 are capable of shooting Full-HD video with 1080/60p recording and can also record 3D video with the optional 3D conversion lens. The HDC-TM80 and HDC-HS80 both feature exceptional zooming power with a 42x Intelligent Zoom. The HDC-TM40 and HDC-SD40 are Panasonic’s lightest Full-HD camcorders, weighing approximately 0.39lbs. All seven models can record to SDXC/SDHC/SD Memory Cards, while the HDC-TM90, HDC-TM80 and HDC-TM50 also have 16GB of internal memory, and the HDC-HS80 has a 120GB hard disk drive.

Panasonic’s standard definition cameras will have SRPs of $349.99 for the SDR-H100; $269.99 for the SDR-T70 and $249.99 for the SDR-S70. These camcorders pack advanced features including a 33mm wide-angle*** and a powerful Enhanced Optical Zoom of 78x. Like the HD camcorder models, all three models can record to SDXC/SDHC/SD Memory Cards, while the SDR-H100 has an 80GB hard disk drive and the SDR-T70 has 4GB of built-in memory.

For more information on all Panasonic camcorder models, please visit

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs.

* Some VIERA 3DTV models may require a firmware update to play 3D images from an SD card.

** GB = 1,073,741,824 bytes. Usable capacity will be less.

*** 35mm lens equivalent