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Panasonic DMP-BDT210 Blu-ray 3D Player Receives Awards

Panasonic Consumer Electronics Company announced that its DMP-BDT210 Blu-ray 3D player has received two International CES Innovations 2011 Design and Engineering Awards.

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Unedited press release follows:

Panasonic Full HD 3D Blu-Ray Disc Player Receives Two CES Innovations 2011 Design and Engineering Awards

LAS VEGAS, Jan. 5, 2011 — Panasonic announced today that its DMP-BDT210 Full HD 3D Blu-ray Disc™ Player has received two International CES Innovations 2011 Design and Engineering Awards, highlighting its excellence in both the video components category and video display category.

Panasonic’s DMP-BDT210 Full HD 3D Blu-ray Disc Player with 2D-to-3D up-conversion can convert 2D images from DVDs and Blu-ray discs into 3D with natural depth perception. Its 3D Enhancer and Depth Controller produces movie theater-style 3D effects. Also contributing to higher picture quality is the new UniPhier chip, which simultaneously lowers power consumption. Vertical color data has also been increased by 1.5 times, to express fine details and nuances in movie scenes with the PHL Reference Chroma Processor 2. The new HDMI Jitter Purifier improves sound quality, delivering pure and robust bass sound reproduction with minimal noise compared to previous models.

The newest addition to VIERA CAST™*, Panasonic’s proprietary Internet solution, on the DMP-BDT210 is the video/voice communication service, Skype™. With this new application and camera (purchased separately), users can engage in long distance video/voice conversations with family and friends right from their TV. Panasonic has made it even easier to access this through the Blu-ray Disc player with a devoted Skype button on the remote control. Other features of Skype include Standby Mode, Video mail, which allows users to create a personalized greeting message when away, and automatically records Video mail messages left onto an SD card.

The award-winning model is also DLNA-certified, allowing users to enjoy content on their Blu-ray Disc player from a computer or other DLNA compatible device. An app available on the iTunes® store will allow users to access select and control DLNA content using their iPad™**, iPhone® or iPodTouch® device as well.

Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and journalists to honor outstanding design and engineering in consumer electronics products across 35 categories.

Sponsored by the Consumer Electronics Association (CEA)®, producer of International CES, the world’s largest consumer technology tradeshow, the Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976.

The Innovations entries are judged based on the following criteria:

* Engineering qualities, based on technical specs and materials used
* Aesthetic and design qualities
* The product’s intended use/function and user value
* Unique/novel features that consumers would find attractive
* How the design and innovation of the product compares to other products in the marketplace

Panasonic’s DMP-BDT210 will be displayed at the Innovations Design and Engineering Showcase in the Grand Lobby of the Las Vegas Convention Center at the 2011 International CES, which runs January 6-9, 2011 in Las Vegas.

* Access to a broadband Internet connection is required to access VIERA CAST features.

**”Made for iPod” and “Made for iPhone” mean that an electronic accessory has been designed to connect specifically to iPod or iPhone respectively and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod or iPhone may affect wireless performance. iPhone, iPod, iPod classic, iPod nano and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of Apple Inc.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at