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Panasonic Goes with Widevine

Widevine announced that Panasonic Corporation has selected Widevine as its preferred provider for video optimization and digital rights management (DRM) technologies.

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Unedited press release follows:

Panasonic Chooses Widevine to Deliver Secure, High-Quality Customer Experiences on Its Devices

Widevine to Provide Video Optimization and DRM on Panasonic Viera® Connected TVs, Blu-ray Players, and More

SEATTLE, WA–(November 10, 2010) – Widevine, a provider of digital entertainment solutions, today announced that Panasonic Corporation (NYSE: PC) has selected Widevine as its preferred provider of video optimization and digital rights management (DRM) solutions. Widevine’s video optimization will provide adaptive streaming and virtual DVD experiences, while its DRM will keep content protected on Panasonic consumer electronics such as Viera® connected TVs, Blu-ray disc players and more.

As a preferred provider, Widevine’s client will be included on millions of Panasonic connected media devices, enabling content providers to securely deliver content utilizing Internet protocols to the Panasonic device of the consumer’s choice. Widevine’s client will be initially installed on Panasonic Viera connected TVs, followed by other Panasonic devices in the near future.

“Widevine is setting a high standard in video optimization and DRM for over-the-top delivery,” said Merwan Mereby, Vice President, Corporate Development and Alliances, Panasonic. “Including Widevine’s technology on our connected devices is in line with our commitment to providing our customers with the highest-quality experience possible. By embedding Widevine inside our devices, customers can access the content they want, and replicate a premium viewing environment from the comfort of their homes.”

Widevine’s video optimization and DRM technologies are utilized by major Internet content services and large cable, satellite and telecommunication companies launching TV Everywhere strategies. The company’s software platform optimizes the entertainment experience for live and on-demand content delivered over any network to any device. The solution is natively supported in nearly all types of network connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems, and more.

“Widevine continues to work closely with companies like Panasonic to meet the demands of the consumer electronics market, and take it to the next level,” said Brian Baker, CEO, Widevine. “Consumers are coming to expect anytime, anywhere viewing, and our work within the digital entertainment ecosystem as a valued partner and vendor will help to make this a feasible reality for the masses.”

About Widevine
Widevine provides digital media solutions for the delivery of digital entertainment to any device. Hundreds of service providers and device manufacturers use Widevine’s multiplatform DRM and video optimization solutions for securing high quality video and audio. Today, millions of consumers enjoy digital entertainment secured and optimized by Widevine on retail consumer electronics devices and legacy STBs from all major consumer brands. With over 60 patents Widevine is an industry leader and innovator of content protection and video optimization technologies.

Widevine is a privately held corporation headquartered in Seattle, WA, whose investors include Cisco Systems, Inc. (NASDAQ:CSCO), Charter Ventures, Constellation Ventures, Dai Nippon Printing Co., Ltd (DNP), Liberty Global (NASDAQ:LBTYA), PaceSetter Capital Group, Phoenix Partners, Samsung Ventures America, TELUS (NYSE:TU), and VantagePoint Venture Partners.