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Unedited press release follows:
Bonus AVATAR Blu-ray 3D Disc Available With Purchase of 2011 Panasonic Blu-ray 3D Disc™ Player or 3D Home Theater System
SECAUCUS, N.J., April 25, 2011 — Panasonic, a worldwide leader in Full HD 3D technology, announced today that the Blu-ray 3D Disc™ version of the critically-acclaimed movie AVATAR by director James Cameron will be available as a bonus with purchase of a Panasonic Blu-ray 3D Disc Player or 3D Home Theater System. The 3D version of this popular title is not available on retail shelves, but only through this and other Panasonic promotional offers such as Panasonic’s Essential Kit (3D Avatar Blu-ray Disc plus two pair of 3D eyewear) and on-going bundles with purchase of select Panasonic Full HD 3D Plasma TVs.
Consumers who purchase a Panasonic Full HD 3D Blu-ray Disc Player (DMP-BDT310, DMP-BDT210, DMP-BDT215, DMP-BDT110, DMP-BDT115) or a Panasonic Blu-ray 3D Home Theater System (SC-BTT770, SC-BTT370, SC-BTT270, SC-BTT268, SC-BTT273) between March 1, 2011 and February 29, 2012 will be able to receive the Blu-ray 3D title via mail-in coupon. Complete details on the offer are available on the Panasonic website at http://www.panasonic.com/promos/avatar/index.asp.
“As a leader in Full HD 3D technology, Panasonic is proud to offer this exclusive bonus designed to give consumers the opportunity to bring the immersive world of 3D and AVATAR 3D into their homes,” said Richard Simone, Vice President of Panasonic’s Entertainment Group. “We are confident that a Panasonic Blu-ray 3D Disc player or system is the best possible way to fully appreciate the added dimension of this stunning movie while in the comfort of one’s home.”
Panasonic’s Full HD 3D technology offers consumers the highest possible quality visual experience. To enjoy Full HD 3D programming users wear stylish and lightweight active-shutter eyewear. Featuring Panasonic’s renowned Full HD 3D Playback, the new Blu-ray 3D Disc players and systems not only deliver powerful 3D images with dramatic effects, enhanced depth, luster and texture, but allow the user to tailor the image display as desired. The 3D Effect Controller adjusts the amount of the depth effect for more expansive images and enables the viewer to enjoy 3D movies with exactly the preferred level of 3D effects.
Panasonic’s range of Full HD 3D VIERA Plasma HDTVs, when coupled with Panasonic’s Blu-ray 3D Disc Players and Blu-ray 3D Home Theater Systems bring a new era of immersive visual entertainment into consumers’ homes by creating a 3D experience that easily rivals the best that can be seen in cinemas.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs.