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Unedited press release follows:
PANASONIC EXPANDS AND ENHANCES 2013 HOME THEATER LINEUP WITH NEW, ADVANCED DESIGNS AND MULTI-POSITIONAL SPEAKER LAYOUTS
LAS VEGAS, NV (January 7, 2013) – Panasonic, today debuted the new 2013 lineup of Home Theater Systems. The new SC-HTB770, SC-HTB370 and SC-HTB70 Home Theater System models have been crafted with the consumer’s needs in mind. Compatible with various TV sizes, the new lineup offers superior sound quality with stylish and flexible layouts.
The new 2013 SC-HTB series of Home Theater Systems offer options for the entire home. The latest lineup can be paired with screens ranging from 42-65 inches, allowing consumers to choose the ideal system based on the size of their televisions. Equipped with wireless or built-in* subwoofers and Bluetooth® capabilities, all three models promote an easy, customizable setup and eliminate messy wires in the living space.
“The new HTB series of Home Theater Systems continue Panasonic’s long standing focus on providing innovative, high-quality products consumers look for in a home theater system ,” said Troy Livingston, Product Manager, Entertainment Group, Panasonic Consumer Marketing Company of North America. “The new 2013 models are designed specifically for large-screen TVs and deliver an improved, dynamic sound quality to enhance the user’s home entertainment experience.”
The SC-HTB70 model offers a unique, sleek solid bar design for free and flexible layouts. A user can choose from four types of placements, with wall-mounting capabilities at 90 degrees. A built-in sensor automatically detects the bar direction and switches the directional characteristics to suit the layout. With an Anti-Vibration Integrated Subwoofer inside the speaker unit, the SC-HTB70 provides high-quality, clear sound playback in each of its four layouts.
Both the SC-HTB770 and SC-HTB370 models sport a luxurious, stainless mesh design that compliments the decor of any room in the home. With a versatile and stylish design, users can choose a modern horizontal layout for a wall-mount setup or TV-sized stand, or detach to create two separate freestanding vertical speakers for a classic tabletop style. In addition, while providing flexibility in layout, the SC-HTB770 features a 3.1-channel speaker for vivid sound localization and crisp and clear sound sensation.
The new 2013 Panasonic Home Theater Systems will be available in March 2013 and will be on display at Panasonic booth #9406 at the 2013 International CES at the Las Vegas Convention Center from January 8, 2013 through January 11, 2013.
*The SC-HC70 has built-in subwoofers
About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.