Skip to content
 

Panasonic Uncorks 4K Ultra HD OLED TVs at IFA 2017

Panasonic Europe announced its latest lineup of 4K Ultra High-Defintion (Ultra HD) OLED TVs at IFA 2017.

For more information visit: www.panasonic.eu


Unedited press release follows:

Panasonic Bolsters TV line-up with its Largest OLED TV Model to Date at IFA 2017

•    Panasonic presents biggest OLED TV range with its largest ever model, the 77-inch EZ1000, available this autumn in stores across Europe

Berlin, Germany (30 August 2017) – Panasonic presents at this year’s IFA its biggest OLED TV range to date, spearheaded by its largest ever OLED screen, the stunning 77-inch EZ1000. Working closely with Hollywood and experienced Technics audio engineers, Panasonic continues to raise the bar when it comes to premium picture and sound quality in TV.

“More and more consumers are demanding a true home cinema experience not only with top-of-the-range picture quality but also with correspondingly large screens,” says Yasushi Murayama, head of Panasonic’s European TV business. “We are therefore extremely proud to introduce our latest, top-of-the-range 77-inch OLED TV model to the current line-up from this autumn.”

Designed to complement Panasonic’s new line-up of 4K Pro Ultra HD OLED TVs, the latest generation of LED models feature next-generation processing, enhanced LED lighting and the latest LCD panels. Panasonic now offers consumers exceptional HDR picture quality throughout the entire 4K range.

EZ1000 and EZ950 4K Pro HDR OLED TVs set new TV Reference Levels in 2017
Panasonic has combined the most accurate and advanced video processor ever with the unrivalled contrast and colour proficiency of the latest OLED screen technology, bringing Hollywood directly to the home like never before. Powered by the new cutting-edge Studio Colour HCX2 chipset, with unprecedented black levels and the most accurate colours ever seen, the TVs boast extraordinarily stunning picture quality.

Top colorists, image scientists and engineers at Deluxe’s Company 3, EFILM, and Encore post-production companies worked with Panasonic to tune and test the 4K Pro EZ1000 and EZ950 OLED TVs. They have also approved the EZ1000 for use as a client reference monitor for color grading sessions on blockbuster feature films and high-end television episodics across their facilities.

Furthermore, Technicolor, Hollywood’s leading technology innovator dedicated to bringing the best colour viewing experiences to audiences worldwide, worked closely with Panasonic to develop its new OLED technology. Senior theatrical colourist for Technicolor, Mike Sowa, says: “We cannot praise highly enough Panasonic’s ongoing commitment to improving the viewing experience of its OLED TVs.

“Collaborating with our expert team of colourists and colour scientists for their creative and technical input, Panasonic has worked hard to achieve outstanding picture quality with the very best colour precision and range. We are delighted to team up with a company that shares our passion for the importance of high quality colour when delivering digital life experiences and telling engaging stories.”

Proving just how impressive the EZ1000 and EZ950 are, both models have received full, independent 4K Certification from a renowned independent quality assurance group, THX – one of the highest accolades for picture quality and accuracy in TVs.

The EZ1000 and EZ950 OLED TVs both meet the stringent standards of the UHD Alliance’s highest ‘Ultra HD Premium’ specifications, updated for 2017*. The inter-industry UHD Alliance (UHDA) group – which includes leading film studios, consumer electronics manufacturers, content distributors and technology companies – has given the TVs this accolade following a rigorous review looking at everything from resolution and high dynamic range (HDR) performance to image precision and Wide Colour Gamut (WCG).

Panasonic hasn’t just focused on achieving stunning pictures for the EZ1000.
Aiming to bring the best sound to the OLED TV, the EZ1000 is also equipped with the Dynamic Blade Speaker. Tuned by the engineers of the company’s acclaimed audio brand, Technics, it features a deceptively slim audio system with 14 multiple speaker units (eight woofers, four squawkers and two tweeters, plus a quad passive radiator to boost bass).

* Models certified are 77EZ1000, 65EZ1000, 65EZ950 and 55EZ950.

Notes to editors:

Panasonic TV line-up Summary:
EZ1000: Ultimate Picture Quality – Hollywood to our Home (77- and 65-inch)

•    Master HDR OLED – original Panasonic driving technology and unique black filter to maximise OLED advantages

•    Studio Colour HCX2 Processor – professional 3D look-up tables deliver accurate colours for Hollywood Cinema Experience

•    Extreme Brightness – delivers vivid HDR experience with astounding highlights

•    Absolute Black – zero level black expression for highly precise black gradation

•    Picture Tuned in Hollywood – tuned by Hollywood colourist to deliver an accurate cinema experience true to the filmmaker’s vision.

EZ950: A Truly Cinematic Experience – Tuned In Hollywood (65- and 55-inch)

•    4K UHD OLED TV – next generation TV technology for the ultimate in accuracy and contrast

•    Studio Colour HCX2 Processor – professional 3D look-up tables deliver accurate colours for Hollywood Cinema Experience

•    Extreme Brightness – delivers vivid HDR experience with astounding highlights

•    Multi HDR Support – HDR10 and Hybrid Log Gamma support for Blu-ray, streaming and broadcast

•    Picture Tuned in Hollywood – tuned by Hollywood colourist to deliver an accurate cinema experience true to the filmmaker’s vision

EX780: Premium Picture Quality With “Swivel & Lift” Design (75-, 65-, 58-, and 50-inch)

•    4K UHD LED TV with 2400Hz (BMR) – cutting-edge Cinema Display for premium picture and motion quality

•    Studio Colour HCX2 Processor – professional 3D look-up tables deliver accurate colours for Hollywood Cinema Experience

•    Super Bright Panel – high transmittance panel with ultra-efficient backlight produces clear bright images in HDR

•    Enhanced Local Dimming – rich gradation thanks to high quality backlight control and targeted optimization

•    Switch Design – gives you flexibility and harmony for your lifestyle thanks to a unique, “Swivel & Lift”*1 pedestal

*1 Lift function is not available on 65”, swivel and lift function is not available on 75”

EX700: Outstanding HDR Images Meet Elegance and Flexibility (65-, 58-, 50-, and 40-inch)

•    4K UHD LED TV with 1600Hz (BMR) – high-performance panel delivers smooth motion clarity and supreme performance

•    Wide Colour Spectrum – a wider colour range lets you experience more natural scenes and an enhanced viewing experience

•    High Dynamic Range (HDR) – get ready for life-like images that are much closer to the way your eyes see the real world

•    Local Dimming – rich gradation thanks to high quality backlight control and optimization

•    Switch Design – gives you flexibility and harmony for your lifestyle thanks to a smart, adjustable pedestal*1

*1 Depending on screen size, two styles for 40”

EX600: Brilliant 4K HDR Images and Flexible “Switch” Design (65-, 55-, 49-, and 40-inch)

•    4K UHD LED TV with 1300Hz (BMR) – advanced 4K panel for excellent picture quality and clear motion

•    High Dynamic Range (HDR) – get ready for life-like images that are much closer to the way your eyes see the real world

•    Adaptive Backlight Dimming – enjoy crisp dark scenes and high contrast thanks to the constantly optimised backlight

•    Switch Design – gives you flexibility and harmony for your lifestyle thanks to a smart, adjustable pedestal*1

•    My Home Screen 2.0 – intuitive easy-to-use interface with powerful media player

*1 Depending on screen size, two styles for 40”

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

Share!