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Unedited press release follows:
PANASONIC CANADA UNVEILS 2013 LUMIX COMPACT LINE-UP
Mississauga, ON (January 15, 2013) – Panasonic Canada Inc. announced its 2013 line-up of LUMIX compact cameras, showcasing the optimum combination of picture quality, intelligent functionality, and stunning design to allow photographers of all levels to capture the perfect moment. The line-up also features new connectivity options, including in-built Wi-Fi and NFC (Near Field Communication) technologies, to provide the widest range of remote shooting options, remote viewing and instant sharing on social networks.
The newly announced models include the LUMIX ZS30, Panasonic’s most advanced photo and video hybrid compact camera to date; the ultimate tough still and video shooting camera, the LUMIX TS5; the new slim and stylish LUMIX XS1; and the LUMIX SZ3, which packs a large zoom in a sleek design.
The LUMIX ZS30: The perfect camera to capture every situation
The latest in its acclaimed ZS series, the LUMIX ZS30 is Panasonic’s most advanced photo and video hybrid compact camera to date. Boasting exceptional image quality with an improved 18.1 megapixel high sensitivity MOS Sensor, 20x Optical Zoom, 60p Full HD video recording capabilities and a host of creative features, the ZS30 is ideal for those looking for a camera that ticks all the boxes, without compromise.
With the addition of integrated Wi-Fi and NFC capabilities, the ZS30 offers the widest shooting, sharing and viewing options. You can frame and shoot an image remotely with your smartphone or tablet, share images instantly with your favourite social network, and browse your images and videos via your TV or smartphone.
For users that don’t require the connectivity options of the LUMIX ZS30, the new LUMIX ZS25 also offers similar features and functions, and a 16.1 megapixel, high sensitivity MOS Sensor.
The LUMIX TS5: The ultimate tough still and video camera for the adventurous photographer
The new LUMIX TS5 is the ultimate hardy camera, ensuring you can rely on your camera for perfect shots and video wherever you are, even when underwater swimming with sea life or hanging from a rock face. Waterproof to a depth of 43 feet, shockproof from a height of 6.6 feet, freeze proof down to a temperature of 14 degrees Fahrenheit and pressure resistant to 220 lbs, the LUMIX TS5 is the tough man of the compact camera market.
With a 16.1 megapixel high sensitivity sensor, Full HD 1920×1080 AVCHD Progressive movie recording, Wi-Fi connectivity and NFC capabilities, the TS5 doesn’t compromise on picture quality or functionality to ensure adventurous photographers can capture their exploits with absolute clarity and creativity.
Alongside the TS5, the new TS25 is a stylish tough camera for everyday usage. The TS25 is waterproof to a depth of 23 feet, shockproof from a height of 5 feet and freeze proof down to a temperature of 14 degrees Fahrenheit. It’s perfect for those less extreme adventurers that want a camera that can stand up life’s minor tumbles.
The LUMIX XS1: The slim and stylish model to step up your everyday photography
Panasonic has also announced the first in a new range of slim and stylish compact cameras – the LUMIX XS1. With a 16.1 megapixel sensor, and a beautiful and ultra-slim design at just 14mm thick, the XS1 is ideal for the smartphone user who is looking to step up the quality of their everyday photography.
Aspiring photographers can also take advantage of the XS1’s wide range of creative and artistic features and functions, including Creative Control which allows you to choose from a selection of different filters before you capture your photos or video. Options such as ‘Retro’, ‘Pop’ and ‘Miniature Effect’ provide a new level of creativity and control to your photography, spicing up even the simplest of snaps.
Two similarly stylish LUMIX compact cameras are also newly available from Panasonic in the shape of the LUMIX FH10 and LUMIX F5. The FH10 provides identical performance to the XS1 (without Creative Control filters) in a slightly larger camera. The new, entry-level LUMIX F5 retains the stunning design of the XS1 and FH10 and includes a 14.1 megapixel sensor.
The LUMIX DMC-SZ3: Slim and ready to shoot
Finally, Panasonic’s new compact LUMIX SZ3 is packed with features that cater to every kind of photography, whether you’re looking to capture family and friends, holiday scenery or a night out in the city. With a 16.1 megapixel sensor, 10x Optical Zoom LEICA lens and 12 creative effects, all packed into a sleek slim design, the SZ3 is every photographer’s friend.
Pricing and availability to be announced at a later date.
Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is a subsidiary of Panasonic North America, one of the world’s largest producers of electronic and electric products for consumer, business, and industrial use. Consumers seeking more information on the company’s products can call Panasonic’s Customer Care Centre at 1-800-561-5505 or access Panasonic’s home page at www.panasonic.ca.