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Panasonic Unveils Blu-ray 3D Home Theater Systems

Panasonic Consumer Electronics Company announced the debut of its first Full HD 3D Blu-ray Disc (BD) home theater systems.

According to the statement, the top-of-the-line SC-BTT750 features a wireless LAN adaptor and is equipped with sleek Tall Boy speakers, a stylishly slim center channel speaker and a Kelton-type subwoofer. The SC-BTT350 is wireless LAN-ready (requires adapter) and is configured with four satellite speakers, a center channel speaker and a subwoofer.

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Unedited press release follows:

Panasonic Announces Full HD 3D Blu-ray Home Theater Systems

New Models are Equipped with Advanced Technologies to Reproduce Immersive 3D that Rivals a Movie Theater

SECAUCUS, N.J., Sept. 1 — Panasonic, a worldwide leader in Full HD 3D technology, today announced the debut of its first Full HD 3D Blu-ray™ Disc home theater systems, providing the ultimate immersive 3D movie experience at home. The two new home theater systems, models, SC-BTT750 and SC-BTT350, employ advanced proprietary technology to envelop viewers in a remarkably authentic home theater experience and step into the 3D world.

Networking and connectivity capabilities abound with the new models through VIERA CAST™ compatibility, which provides access to new online content from Netflix,™ Amazon Video on Demand ™, YouTube™, Picasa™, Bloomberg TV™ , weather information and other services. The top-of-the-line SC-BTT750 is equipped with a wireless LAN adaptor, which plugs into the USB terminal to deliver online video streaming without a LAN cable so the system can be installed without the need for any complicated wires. The SC-BTT350 is wireless LAN-ready and can be enjoyed wirelessly by linking to a Wireless LAN adaptor, DY-WL10*. (Requires Broadband Internet Service)

The SC-BTT750 system is equipped with sleek Tall Boy speakers and a stylishly slim center channel speaker, which employ advanced bamboo cone to suppress unwanted acoustic reflections and achieve clear vocals and pure, high quality sound that is not overwhelmed by sound effects. It also boasts a Kelton-type subwoofer which, due to its distinctive design, drives a powerful reverberating bass in spite of its small, compact size. The SC-BTT350 features four satellite speakers, a center channel speaker and a subwoofer. Both systems deliver 5.1-channel sound and virtual 7.1-channel surround to reproduce the dynamic sounds that further enhance the enjoyment of 3D entertainment.

Connection and installation could not be easier, thanks to the systems’ compatibility with ARC (Audio Return Channel), which allows receiving audio signals from the TV. Simply place it by any ARC compatible television, and connect it with just one HDMI cable.

Each of the models features an integrated Universal Dock for iPod/iPhone**, making it easy for users to play their favorite music and video downloads. And both systems feature an SD Memory Card slot for viewing still images, slide shows and movie files.

To achieve True to Cinema picture quality, both of these models incorporate the PHL Reference Chroma Processor Plus, developed at the Panasonic Hollywood Laboratory. This high precision processing technology reproduces clear, vibrant colors that are extremely faithful to the original film.

The SC-BTT750 and SC-BTT350 both offer rear wireless speaker capability with purchase of the optional SH-FX71 Wireless Kit for Rear Speakers.

Panasonic’s new Full HD 3D Blu-ray Disc Home Theater systems will be available in September.

Panasonic SC-BTT350

Panasonic SC-BTT750

* Wireless LAN adaptor DY-WL10 sold separately.

** “Made for iPod” means that an electronic accessory has been designed to connect specifically to iPod and has been certified by the developer to meet Apple performance standards.

“Works with iPhone” means that an electronic accessory has been designed to connect specifically to iPhone and has been certified by the developer to meet Apple performance standards.

Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards.

iPod is a trademark of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at

About Panasonic 3D Technology
Panasonic’s Full HD 3D VIERA Plasma TVs include five screens sizes – 42-inch class (41.6″ measured diagonally), 50-inch class (49.9″ measured diagonally), 54-inch class (54.1 inches diagonal), 58-inch class (58.0 inches diagonal) and 65-inch class (64.7 inches diagonal). In addition, Panasonic also offers three professional Full HD 3D Plasma monitors in 85-inch class (85.3 diagonal inches), 103-inch class (102.5 diagonal inches) and a soon-to-be-released 152-inch class (152 diagonal inches) – the world’s largest Plasma screen. All Panasonic VIERA® and professional Full HD 3D TV models are also Full HD TVs that display pristine 1080p content in two dimensions (2D) for conventional HD viewing.

Panasonic’s range of Full HD 3D VIERA Plasma HDTVs (VT20, VT25 and GT25 Series), when coupled with Panasonic’s 3D Blu-ray Disc players (DMP-BDT100, DMP- BDT300, DMP-BDT350) bring a new era of immersive visual entertainment into consumers’ homes, by creating a 3D experience that easily rivals the best that can be seen in cinemas.

In addition, Panasonic and DIRECTV recently ushered in a new age in the rapid growth of 3D entertainment for the home with the launch of n3D™ powered by Panasonic – a DIRECTV channel dedicated exclusively to 3D programming. n3D powered by Panasonic is now available at no additional cost to millions of DIRECTV HD customers and features a range of sports and entertainment programming exclusively in 3D. Panasonic is the exclusive presenting sponsor of DIRECTV’s n3D channel, one of three 3D TV channels from DIRECTV that deliver movies, sports and entertainment content from some of the world’s most renowned 3D producers.

In July, Panasonic took the 3D era to a new level for consumers with the unveiling of the Panasonic HDC-SDT750 (available in October 2010), the world’s first consumer 3D camcorder, which includes a 3D conversion lens that enables the camcorder to shoot powerful and true-to-life 3D video content and play it back on 3D-capable HDTVs (a TV that is capable of side-by-side method 3D playback, 3D Eyewear, and HDMI cable connection are required to play the recorded 3D images).