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Panasonic Unveils OLED HDR 4K Ultra HDTV

Panasonic Corporation announced its new EZ1000 High Dynamic Range (HDR)-capable 4K Ultra HD OLED TV.

For more information visit: www.panasonic.com


Unedited press release follows:

Panasonic Remasters OLED with its Stunning new EZ1000 TV at the 2017 Consumer Electronics Show

Panasonic’s most accurate ever video processor meets the peerless contrast and colour capabilities of OLED technology to bring Hollywood to Your Home like never before

Wiesbaden, Germany (4th January 2017) – Panasonic today announces the world’s first1 HDR-capable, Ultra HD OLED TV, which also supports professional grade image processing. The Panasonic EZ1000 unlocks the full contrast and colour potential of the latest OLED screen technology, resulting in pictures of both unprecedented accuracy and spectacular beauty. To deliver the very best audio quality, the EZ1000’s ‘Dynamic Blade Speaker’ have additionally been tuned by the engineers of the company’s acclaimed audio brand, Technics.

Bringing Hollywood Home
With the EZ1000, Panasonic has pushed the boundaries of television technology to bring you accurate pictures that look exactly as the director intended.

1. The Panel
The Master HDR OLED panel at the EZ1000’s heart improves on that of its critically acclaimed CZ950 predecessor in two key ways. First, it can output around double the peak brightness of a conventional OLED. Second, it can deliver almost the full DCI colour space widely accepted as being a critical component in producing a truly authentic high dynamic range (HDR) picture. This is a considerable advancement on the CZ950.

Joining these two major advances in panel capability is an Absolute Black Filter that soaks up ambient light and reflections to further ensure that where part of an image should look black, it actually looks black. Additionally, the magenta tone that affects other OLED screens in bright room conditions is completely eliminated.

2. The Processing
The EZ1000’s images are driven by the most powerful video processing Panasonic has ever built into a consumer television – the Studio Colour HCX2 processor.

Leading the way is unparalleled ‘Delta Zero’ accuracy. This means that thanks to 3D look-up tables similar to those used by Panasonic’s professional filmmaking and broadcast monitor division, the EZ1000 can deliver some of the most accurate colours in the TV world.

The HCX2 processor also tackles one of TVs biggest challenges: lost detail in near-black picture areas. One of OLED’s greatest strengths is its ability to create a wonderfully rich, deep black colour. However, to deliver such black colours OLED pixels are essentially switched off – and switching them back on again requires quite a large physical ‘jump’ in TV technology terms. Panasonic, though, is able to use know-how learned from its experience with plasma TVs to compensate for this characteristic of OLED panel technology, resulting in unprecedented amounts of detail in even the darkest scenes.

3. Tuned in Hollywood
Panasonic intends to continue its collaboration with renowned professional Hollywood colourist, Mike Sowa, to fine tune the EZ1000 before launch in June and ensure that it accurately delivers the filmmakers’ original intentions.

Thanks also to its Hollywood Lab, Panasonic has been able to draw on decades of experience working with Hollywood professionals when tuning the EZ1000’s HCX2 processing. This ensures that the TV delivers pictures that truly represent the vision of their creators.

Based on Panasonic’s long heritage in Hollywood, the EZ1000 even carries a number of semi-professional features. For instance, the EZ1000 allows professional users to upload their own colour 3D look-up tables by SD/USB memory, if required. Also the OLED TV features Imaging Science Foundation (isf) calibration settings and compatibility with the Portrait Displays CalMAN calibration system. These features provide more proof for consumers, too, of the EZ1000’s truly unique level of picture accuracy.

4. Panasonic all the way
The EZ1000 benefits from Panasonic’s experience with every stage of image production, from broadcasting equipment through to defining industry standards and manufacturing TVs for your living room. Only by truly appreciating all the creative decisions, technical requirements and potential pitfalls that can impact images on their journey from source to screen, can a TV brand achieve the sort of precision the EZ1000 enjoys.

5. Third Party Certification
Don’t just take our word that the EZ1000’s unprecedented panel and processing combination can produce fantastically accurate images. Panasonic has accordingly applied for full, independent certification from THX, ensuring that you experience the filmmaker’s vision exactly as it was intended.

Panasonic will also apply for ‘Ultra HD Premium’ certification from the AV industry’s Ultra HD Alliance organization for the EZ1000. To achieve this certification, the screen must meet an array of stringent contrast, brightness, resolution and colour specifications defined by the Ultra HD Alliance as being necessary for an accurate and spectacular HDR picture experience.

HDR without compromise
The extra light range and expanded colour spectrums associated with high dynamic range pictures have revolutionised television picture quality – and the EZ1000 is uniquely equipped to get the most from this exciting new format.

1. Future proof
As well as supporting the HDR10 (PQ) industry standard, the EZ1000 will also support the new Hybrid Log Gamma HDR format. This means the TV will be compatible with the new generation of HDR broadcast services expected to be launched in 2017.

2. Built for HDR
The EZ1000’s extreme colour accuracy, super-deep blacks, unprecedented near- black detailing and high OLED brightness is a combination that’s tailor-made to suit HDR’s colour and contrast extremes. The way every single pixel in an OLED TV makes its own light also means HDR’s stunning brightness highlights and perfect blacks can share the screen simultaneously, without any of the distracting stripes or circles of accidental light you get with LCD TVs (which have to share external lights across groups of pixels).

Dynamic Blade Speaker – Tuned by Technics
Panasonic hasn’t just focused on achieving stunning pictures from the EZ1000. Aiming to bring the best sound to the OLED TV, it has developed the Dynamic Blade Speaker: a deceptively slim audio system that houses no less than 14 multiple speaker units (eight woofers, four squawkers and two tweeters, plus a quad passive radiator to boost bass).

To this end, the engineers of the acclaimed audio brand Technics were also involved at every stage of the Dynamic Blade Speaker’s development, from mechanical and electrical circuit design through to sound tuning.

Next Generation Smarts
The EZ1000 features a newly developed My Home Screen 2.0 smart system designed to deliver an ultra-smooth and intuitive user experience across all of the content sources available to today’s TV viewer.

The newly developed OS introduces such features as favourites folders for multiple users, a My App button on the remote that can be customised for faster access to your own favourite content, and a revamped Media Player app that supports 4K HDR10 and Hybrid Log Gamma content.

(UK only): For UK users there is a new version of Freeview Play, which introduces new search/recommendation tools and a Quick Look Guide that shows past, live and future TV programs for the current channel. Also included are live thumbnails of what’s showing on other channels.

Continental models, meanwhile, will support IP>TV technology, for turning broadcasts into data you can stream to your other devices.

The EZ1000 will support 4K HDR streaming from Netflix, Amazon and YouTube The 65EZ1000 includes Control4′s Simple Device Discovery Protocol and is pending Connects with Control4 Certification. Also, the OLED TV will be submitted to Creston to obtain Crestron Certification.

Dressed to impress
Panasonic has designed the EZ1000 ‘with you in mind’, as part of the Panasonic ‘Art&Interior’ concept.

A key feature of this approach is an emphasis on its flat (not curved) screen, which seems to float magically above its stand. The way the TV has been created with dark metallic finishes and without any visible seams creates an elegantly organic feel too, drawing attention away from its physical construction.

Finally, the EZ1000 delivers a perfect blend of form and function with its powerful sound system, which is integrated elegantly into its stand.

Summary of key EZ1000 advancements over the previous Panasonic CZ950 OLED model:

EZ1000 CZ950
lat    Curved
Around double conventional OLED level
Improved HCX2 video processor
Absolute Black screen filter
Improved My Home Screen 2.0 interface
Availability
Average OLED level
First generation HCX processor
No filter
Old generation smart system
Almost full DCI colour coverage
Average OLED DCI Colour coverage
3DLUT upload functionality + ISF Calibration
ISF Calibration support only
80W Dynamic Blade Speaker integrated into stand
40W sound system
The 65-inch EZ1000 will be available in Europe from June 2017.

About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 56.794 billion Euros (7.553 trillion Yen) for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.

1 As of 4 January 2017 and based on Panasonic research.

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